We have always been anti SEO claims and never fallen short of calling out the hundreds if not thousands of SEO scams on the internet. It is unbelievable that at this day and age the concept of deploying a quality business website is still foreign to many people. This lack of education on behalf of small business owners who keep entrusting companies and individuals lacking the experience and skill set to deploy a professional business class website has allowed this underground SEO industry to emerge from the dark.
Companies and individuals participating in these scams have made and continue to make claims of getting your website ranked on the first page of Google; claims that they can double or triple the traffic to your website thereby increasing your business, several folds and of course they can do all of this for a fee!
The truth is that nothing can fix a poorly designed website with the exception of a complete redesign and in many cases a complete re-writing of the content. We often set aside adages as cliché but nothing is truer in business than "if you are going to do something, do it right from the start".
There is one way and only one way to rank a website. That is with good quality of code, good original meaningful content and upholding the guidelines set forth by internet governing bodies like W3C.org and others. When it comes to ranking and search engine optimization almost all major search engines have public venues that allow website owners to decipher the steps they need to take in order to make their website more visible on the internet. As far as guarantee or placement, there are no shortcuts, tricks or steps able to place a poorly developed website on top of one that is has better content, relevance, and overall quality.
It is true that once in a while, webmasters almost by accident have recognized trends and flaws with search engines allowing them a slide edge over their competition by employing certain techniques. However just in a the same way the opportunity opens it closes and more often than not the end results are more devastating to your website's search place than the advantage.
As a second layer of fairness, and to assure the quality of search, Google has developed two independent algorithms, one is called "Penguin" and the second "Panda". These two algorithms work hand on hand with GoogleBot to improve search quality and are seeking to disable most of the more prominent SEO scams in the market today.
have been employing black hat SEO techniques to better their positioning but the recent updates to Penguin and Panda this advantage has quickly dissipated. According to Mat Cutts at Google, the Panda update occurred around January 19, 2013 and the Penguin update (initially referred to as the Webspam Update) went live around January 24, 2013. Although these updates may take several weeks to propagate we will see the majority of all website engaging in Black-hat SEO drop or completely disappear from organic search queries.
Google's Penguin and Panda algorithms are not design to penalize small business website owners, but on the contrary, it enforces fair practices and reinforces the need for small business owners to employ web design companies with a proven track of success that are focused on developing quality internet presence rather than fluff SEO practices.
Google has listed the following as "questions that one should consider to assess the "quality" of their website content:
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it shallower in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites donÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page youÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?