The first step is a diagnosis. Open ChatGPT, Gemini and Claude and search for your market segment: "what is the best [your category] in [your region]", "what is [your main service]", "who is the leading authority in [your niche]". Note whether your brand shows up or not. That alone shows the size of the opportunity.
After the diagnosis, the natural path is:
- Audit your website: Core Web Vitals, schema markup, URL structure, existing content.
- Map keywords and prompts: identify the questions your audience asks on Google and in AIs.
- Create structured content: articles that answer those questions directly, with data and depth.
- Start link building: earn backlinks from publications and portals relevant to your industry.
- Monitor results: track Google rankings and citations in generative AIs.
If you would rather not do it in-house, Netlinks offers a free diagnosis of your brand's presence in AIs. It is the fastest starting point to understand where you are and how far you can go.