SEO and GEO agency · Backed by Google for Startups
The SEO agency that delivers the work ready.
Complete SEO: keyword mapping, content, backlinks, press, website and reporting, run by specialists who have worked inside Méliuz, Globo.com, Rock Content and LWSA.
You follow all of it in the Netlinks app, 24 hours a day.
Since 2017 · Belo Horizonte, London, Santiago and Panama City · we work in English, Portuguese and Spanish
Who leads your project
Digo Garcia
André Mousinho
Gabriel Raposo
Brands that trust Netlinks
- +200
- companies served
- +R$1B
- in sales generated for clients (estimated)
- 2017
- founded, in Belo Horizonte
- 3
- languages we work in
- 4
- countries with operations
Overview
SEO agency
Hiring an SEO agency means hiring the team that puts your company in front of people already looking for what you sell: on Google, inside ChatGPT, Gemini and Perplexity, on YouTube, and in the forums where the question shows up first. Netlinks has done that work since 2017, across more than 200 companies, generating over R$ 1 billion in sales for clients (estimated).
The model works like a retained advisory: you receive finished work. A mapped keyword becomes a page with a publish date, a technical error becomes a fix with a written spec, authority becomes a link and a story in a real outlet. Everything lands in your approval queue inside the Netlinks App, with rankings, traffic, AI citations and site speed updated 24 hours a day.
We work in English, Portuguese and Spanish, headquartered in Belo Horizonte, Brazil, with structure in London, Santiago and Panama City, and we are backed by Google for Startups. If you only need the decision layer, with a senior specialist guiding your own team, that is SEO consulting. If you want the whole operation running, this is the page.
03The delivery
What you get, done
It works like an advisory: the work arrives finished, with the decision already made and explained. You approve it, follow it in the app and hold us to the result. That is the full SEO agency package; when all you need is direction for a team you already have, the route is SEO consulting.
01Strategic keyword mapping
We collect the questions your market asks on Google and inside AI assistants, group them into clusters and turn them into a 12-month plan prioritized by impact.
02Content that becomes the answer
Pages and articles written to actually answer, reviewed by a specialist, structured for Google to rank and for AI to cite.
03Authority: links and press
Link building and digital PR on real publications, with story angles built on what is genuinely specific about your company.
04A fast, secure, optimized site
Website development or management, hosting, PageSpeed, protection against intrusion and on-page work. SEO never stalls because of infrastructure.
05Structured data
Complete schema, consistent with the content. It teaches search engines and AI who you are, what you sell and why to trust you. It is our strongest technical edge.
06Reporting and 24/7 visibility
In the Netlinks app you see each deliverable, approve it and follow rankings, AI citations and technical health at any hour.
04Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Leads link building and digital PR at Netlinks and ran, for Netlinks, the authority programs for BTG Pactual and Agibank. Before that, a career at Ambev. Owns the authority that holds up both rankings and citations inside AI answers.
Link building and PR · BTG Pactual and Agibank for Netlinks
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
Definition
What an SEO agency actually does in 2026
An SEO agency is accountable for making your site show up, and get chosen, when someone looks for a solution like yours. In 2026 that stopped happening in a single place. The same person who types a query into Google opens ChatGPT for a recommendation, checks opinions on Reddit, watches a video on YouTube, and returns to search to compare prices.
That is why the work has six layers that have to move together. Leave one out and the others underperform:
- Demand. Finding the words your buyer actually uses, the stage they are in, and what each intent is worth. That is keyword mapping, built on volume and difficulty data from DataForSEO and Google Search Console, not on opinion.
- Content. Turning each intent into a page that answers better than the competition, written by someone who knows the subject and reviewed by a specialist.
- Engineering. Making sure Google can crawl, understand and load the site fast. That is technical SEO, measured in Core Web Vitals, index coverage and server response time.
- Semantics. Marking the site up with structured data so both search engines and language models know, without ambiguity, what is a product, a service, a company, an author and an answer.
- Authority. Earning links and mentions in real publications, which holds position on competitive terms and gives an AI model confidence when it picks a source to cite. That is our authority practice, signed by Atômico Press.
- Measurement. Tying all of it to revenue instead of screenshots of rankings. Position without conversion is expensive vanity.
An SEO agency that ships only one of those layers pushes the rest back onto your team. Netlinks ships all six, with one team and one report.
Comparison
What a complete SEO agency delivers
Almost every SEO proposal reads the same in a PDF. The difference shows up in the delivery. Use the table below to compare any agency, Netlinks included, line by line.
| Workstream | At Netlinks | What the market usually skips |
|---|---|---|
| Initial diagnosis | Full site crawl, competitive read and an opportunity estimate per topic, presented live | An automated tool export, with no priority and no impact math |
| Keywords | A map by intent, every term with a destination page, an owner and a date | A spreadsheet of hundreds of terms that never becomes a page |
| Content | Brief, production, senior review and publishing, with your approval before it ships | Generic text at volume, without review from someone who knows the sector |
| Technical SEO | Fixes implemented by people who write code, or a spec ready for your team, tested before release | A list of recommendations that stalls in your development backlog |
| Structured data | The whole site marked up, validated in staging and monitored against breakage | One Organization schema on the homepage and nothing else |
| Authority and press | Links and stories in real outlets, with a built angle, through Atômico Press | A network of blogs with no audience, which buys risk instead of position |
| GEO and AI citations | Same contract, same plan, same report, with monitoring across ChatGPT, Gemini, Claude and Perplexity | Treated as a conference topic, with no execution and no measurement |
| Site engineering | Our own development and cloud team, through OnWeb, when the site is the bottleneck | Handed back to your technology vendor, with nobody accountable |
| Tracking | A live App, approval per deliverable and WhatsApp with the team | A monthly PDF describing last month |
Book · Beta edition
Holistics
The Holistic Approach to Search: SEO, GEO and Websites That Sell
The three of them wrote the SEO and GEO book that was missing.
Holistics is the advanced guide from people who do the work: content, technical SEO and authority orbiting the pages that sell, on Google and in AI answers. Twenty-two chapters with real cases, two paths for every major decision and a 90-day plan.
- Pick the right fight and break intent ties with design
- SEO for home, category, product and service pages, beyond the blog
- Domains, crawl budget, links, press, and how AI chooses whom to cite
Digo Garcia · André Mousinho · Gabriel Raposo
05The group
Four fronts, one group
Each front has its own brand, team and specialty. You hire one conversation, with one plan, and get all four working together.
- SEO and GEONetlinks
Being the answer on Google and in AI
Keyword mapping, content, technical SEO, structured data and monitoring of your citations inside AI answers. This is the core of the service.
- SEO agency and consulting
- GEO for ChatGPT, Gemini and Perplexity
- Structured data and technical SEO
- AuthorityAtômico Press
Press and links the web takes seriously
Digital PR, link building and backlinks on real publications. Authority is what makes the rest of the work pay off.
- Digital PR
- Link building and backlinks
- Story pitching and media relationships
- EngineeringOnWeb
A fast, secure site built to rank
Website development and management, hosting and Google Cloud. Performance, security and uptime handled by the same people who answer for SEO.
- Website development and management
- Hosting and Google Cloud
- PageSpeed, security and monitoring
- EnterpriseExclusive
Advanced consulting with an end date
Ninety days with three senior specialists inside your team: executive diagnosis, impact-ranked roadmap and method transfer.
- Executive diagnosis
- Impact-ranked roadmap
- 90 days, with an end date in the contract
06The method
The Response Marketing method
Eight pillars that spell N-E-T-L-I-N-K-S and run as a cycle every month. One plan: the same mapping feeds the content, the content feeds authority, and authority gives back rankings and citations.
- N01
Navigate
Where your customer's customer asks: Google, AI assistants, YouTube, Reddit, forums and communities.
- E02
Engineer
Engineering of keywords, clusters and prompts. A single plan joining SEO, GEO and content.
- T03
Technical
Structured data, speed, architecture and on-page. Our strongest technical edge.
- L04
Link
Link building and digital PR. The web referencing your brand on real publications.
- I05
Influence
Depth of presence in communities, forums and video, where the decision matures.
- N06
Nurture
Blog content, product pages and materials that answer the question before the sale.
- K07
Knowledge
Your own knowledge base in question and answer format, built for AI to cite.
- S08
Synthesize
Sales-oriented measurement, senior analysis and adjustment. Closes the loop back into Navigate.
Where the question is asked
Search is no longer a single place. The method targets the whole set: the Google result, the AI answer, the video and the forum thread.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Copilot
- Meta AI
- Grok
- DeepSeek
- Mistral
- YouTube
- forums
Cadence
Month 1, month 2, month 3: what happens
Nobody hires SEO in order to wait. The first quarter ships from week one, instead of burning a month on planning with nothing live.
- Month 1
Diagnosis and stopping the bleeding
A full crawl in Screaming Frog, a read of Search Console and GA4, a keyword map by intent, and immediate fixes on whatever is keeping pages out of the index: wrong canonicals, redirect chains, a forgotten noindex, duplicate titles, orphan pages. You see work go live in month one.
- Month 2
Content, architecture and semantics
The first new pages ship, along with rewrites of pages that had impressions but no clicks, the silo and internal linking structure, and structured data markup across the site, validated before release.
- Month 3
Authority and scale
With the base in place, link acquisition and press angles start in the outlets of your sector, alongside the second batch of content. This is usually when the first AI citations appear in monitoring.
- Month 4 onward
The monthly cycle
Read the month, set the new priority, produce, get approval in the App, measure. Whatever did not move the needle leaves next month's plan.
- Quarterly
Executive review
A session with leadership: where we gained ground, where the competitor reacted, what changes in the next 90 days, and how much revenue organic already carries.
- Always on
Open channel
A WhatsApp group with the team and with Alfred, the artificial intelligence that runs our queue and answers 24 hours a day.
07Technology
The technology behind the service
Specialists do the work. Technology is how we deliver it: one-click approvals, live numbers and support that answers at 3 a.m.
Netlinks App
Everything being done, open to you, 24 hours a day
Every deliverable goes through the app: you approve content, follow the published link, watch rankings climb and get an alert when something drops. No spreadsheets, no waiting for the monthly call.
Deliverable approvals
Content, story angles and links arrive for one-click approval, with full version history.
Live reporting
SEO, GEO and link building in one dashboard, refreshed on their own, with no month-end lag.
AI monitoring
We track your brand's citations across ChatGPT, Gemini, Claude and Perplexity and show where you show up and where you vanish.
PageSpeed and Core Web Vitals
Speed and technical health measured continuously, with the history of every fix.
Alerts
A ranking drop, a site outage or a technical error becomes a notice right away, not a surprise next month.
Alfred on WhatsApp
AI-powered support, around the clock
Alfred is the artificial intelligence that runs Netlinks day to day. On WhatsApp it answers about your project instantly and brings in the human specialist when the subject calls for it.
- A shared group with the team running your account
- Instant answers on status, deadline and the next deliverable
- Escalation to a senior specialist whenever a decision is needed
Crownler
Crownler: the group's SEO and GEO software
Crownler is Netlinks Group's software, and it is how our operation decides where the month goes: it reads the whole site, draws the map of pages and internal links, and follows every intention on Google and in AI answers. Netlinks clients get the finished result in the app; teams that would rather run it themselves subscribe to the software.
- Territory: the same intention measured on Google and in AI answers
- Site map, page blueprint, technical audit and the monthly plan
- White label reporting and API, for teams delivering under their own brand
None of this replaces people. The app and Alfred exist so you never have to ask what is going on.
Look inside the technology
United States · Featured case
We run SEO and GEO in English for companies across the United States
Leo’s Marble & Granite, a countertop company in Leominster, Massachusetts, has been a client since May 2026. We rebuilt the product guides and the internal pages in silo, fixed the technical layer and worked authority alongside it.
- From 46 ranked keywords at the audit to 118 in September (DataForSEO estimate)
- First position on every brand term
- Top 20 entries for "granite countertops massachusetts" and "worcester marble and granite"
08Who we serve
SEO and GEO solutions for small, mid-market and large companies
The method is the same. What changes is the depth, the delivery pace and who sits on the other side of the table.
Small business
Show up for the people already searching
A local company or a lean business that needs to be found now: a fast site, local SEO, content that answers buying questions and the first layer of authority.
- Local SEO and Google Business Profile
- A fast, secure website
- Content that answers buying questions
Mid-market
Turn organic into a revenue channel
A lean marketing team that needs pipeline. Full mapping, monthly production, link building and PR, with live reporting for the board.
- Mapping and a 12-month plan
- Content, links and PR every month
- Live reporting and a monthly review
Enterprise
Scale, governance and the technical layer
A large operation with an incumbent agency and an in-house team. We come in at the layer Google and AI reward: structured data, architecture, authority and GEO.
- Structured data and technical SEO at scale
- Authority and PR on major publications
- The 90-day Exclusive engagement
09Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
Decision
How to choose an SEO agency without regretting it
SEO is a medium-term commitment, and switching vendors halfway costs a fortune in lost time. These are the questions that separate an agency that delivers from one that presents:
- Who will work on my account, and what have they actually run? Ask for names and track records. At Netlinks, Digo Garcia, André Mousinho and Gabriel Raposo own the process and the team management on every project.
- Do technical fixes arrive implemented, or as recommendations? If nobody writes code, that improvement list will age quietly in your developer's backlog.
- How do you build links? Ask which outlets. A network of blogs with no audience buys penalty risk, not authority.
- Is structured data in scope? This question eliminates the most candidates, because it takes engineering and almost nobody ships beyond the homepage.
- How do I watch the work happen? A monthly PDF describes the past. A live dashboard shows the present.
- How do AI models enter the plan? If the answer is a talk about the future with no list of monitored questions, GEO is not really in the contract.
- What is the timeline, and based on what? A serious estimate comes with search volume, difficulty and estimated click-through on the table. Technical fixes and long-tail pages usually move rankings in 30 to 60 days; head terms in a competitive market are quarterly work.
We answer every one of those in the first conversation, with no commitment, with your site open on the screen.
10Testimonials
What our clients say
Three clients, three different fronts of the work, in the words of the people who followed it closely.
Netlinks was decisive at a strategic moment for Nobre. We scaled organic traffic by more than 300%, repositioned the site as a holding company and strengthened our presence with stories on major publications.
Renato XavierDiretor de Marketing · NobreNetlinks is a consistent and reliable technical partner in digital authority strategies. Method, quality, alignment with best practices. Deep technical knowledge and a results-oriented posture.
Daniel CamposDiretor de SEO · BTG PactualThe team delivered far more than excellent service. They worked on SEO, GEO, website management and link building in a strategic and consistent way. I recommend them with complete confidence.
Lucas GuimarãesAnalista de Marketing · CLM Controller
11Where we work
Brazilian roots, work delivered in three languages
Headquartered in Belo Horizonte, Brazil, with structures in London, Santiago and Panama City. We run SEO and GEO programs for companies in the United States, the United Kingdom, Latin America and Spain.
Brazilian cities with a dedicated page
Countries
- United States
- Brazil
- United Kingdom
- Chile
- Spain
- Latin America
Languages
- English
- Portuguese
- Spanish
US accounts are run in English by the same senior team, in a compatible time zone.
Selected and backed
Netlinks was selected and backed by Google for Startups.
In the press
- Empresas & Negócios
- Endeavor
- Estado de Minas
- Terra
- Jivochat
- Gemini · Google
FAQ
Frequently asked questions about SEO agencies
How much does an SEO agency cost?
It depends on the size of the site, how competitive the sector is, and how much execution stays with Netlinks. A local project with a handful of pages is a different scope from an e-commerce site with tens of thousands of SKUs in three languages. The initial diagnosis carries no commitment, and pricing comes with the plan so you can weigh investment against estimated opportunity.
What is the difference between an SEO agency and SEO consulting?
Consulting owns the decision: what to do, in what order and how to measure it, with your team executing. An agency also owns execution, at volume and on a deadline. At Netlinks both come together, with a senior specialist leading and the team producing. The consulting format is in SEO consulting.
How long before SEO produces results?
Technical fixes and new long-tail pages usually move rankings in 30 to 60 days. Head terms in competitive markets are quarterly work. The estimate comes out of the diagnosis, with volume, difficulty and estimated click-through on the table, because a badly set expectation is what kills SEO projects in month four.
Does the SEO agency work alongside my in-house team?
Yes, and it is one of the most common setups. Netlinks brings what an in-house team rarely has time to sustain: structured data, deep technical SEO, authority and AI monitoring. Priorities are agreed together and the queue is visible to everyone in the App.
Do I need to rebuild my website first?
Almost never. We work on the site you have, whether that is WordPress, Shopify, VTEX, Next.js or something custom. When the site really is the bottleneck, the diagnosis says so with the number that justifies rebuilding, and our engineering practice takes it, through OnWeb.
Do you work with e-commerce?
We do. Stores need category and filter architecture without cannibalization, Product markup with price and availability, thin-page control and speed on listing pages. Our SP Labor case is a WooCommerce store migrated to Google Cloud with a full technical audit.
Does the SEO agency cover AI models like ChatGPT and Gemini?
It does, inside the same contract. Citable content, a consistent entity, structured data and citation monitoring across ChatGPT, Gemini, Claude and Perplexity sit in the same plan and the same report. See GEO: SEO for AI.
How do I track what the agency is doing?
In the Netlinks App, 24 hours a day: rankings, traffic, AI citations, technical health and the delivery queue, with approval piece by piece. There is also a WhatsApp group with the team and with Alfred, our AI support layer.
Do you work with companies outside Brazil?
Yes. We operate in English, Portuguese and Spanish, with structure in Belo Horizonte, London, Santiago and Panama City. An international project needs one URL per language, correct hreflang, content written by someone who knows the destination market, and authority in outlets from that country. The design is in international SEO.
What does Netlinks do that a typical SEO agency does not?
Three things in practice: structured data across the whole site with validation and monitoring, in-house engineering that implements the fix instead of recommending it, and GEO measured with real questions across ChatGPT, Gemini, Claude and Perplexity. Add the team's track record, built running SEO at Letras.mus.br, Méliuz, Globo.com, Rock Content and LWSA, and running, for Netlinks, the authority programs for BTG Pactual and Agibank.
Blog
Content with authority.
SEO On Page: O que é e como otimizar páginas para SEO
SEO On Page é o conjunto de otimizações feitas dentro da própria página (título, headings, conteúdo, URL, links internos e dados estruturados) para que ela ranqueie nos buscadores e seja citada por IAs como ChatGPT, Gemini e Perplexity. É a camada do SEO que você controla por completo e que gera efeito em páginas já indexadas, sem depender de backlinks.
André Mousinho
Sep 18, 2026
Quanto custa assessoria de imprensa digital em 2026
Gabriel Raposo
Sep 15, 2026
SEO B2B: como montar a máquina que transforma busca em pipeline
Digo Garcia
Sep 15, 2026
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
Prefer WhatsApp?
Chat directly with a Netlinks Expert on WhatsApp.
Rather talk now? WhatsApp is answered by the team, with Alfred covering the rest of the day.
Talk to an Expert
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