OnWeb · Web engineering and cloud
Website management with someone on call.
Monthly maintenance for the site you already run: speed, updates in an agreed window, tested backups, protection against intrusion, uptime checks every 5 minutes and on-page fixes. You see all of it in the App and hear about problems before your customers do.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
Website management
Website management is the retainer that keeps a live site fast, secure, current and online. It is website maintenance run on a routine rather than by ticket: an agreed update window, a backup someone has already restored once, and monitoring that speaks up before a customer calls to complain.
Most companies discover they need this the expensive way. The site sits down for two days over a holiday, or an odd redirect starts hitting mobile visitors, or the contact form silently stops sending and nobody notices for three weeks. None of that shows up in a traffic report in time.
Netlinks runs management through OnWeb, the group engineering practice, with the same team that answers for search on your account. That is why the package does not stop at the technical layer: it also carries the on-page work search demands, from the page title to the structured data that broke in the last update.
- 5 min
- between uptime checks
- 97 and 99
- PageSpeed mobile and desktop on the SP Labor homepage
- 200+
- companies served since 2017
- 24h
- of WhatsApp support with Alfred and the team
02Scope
What website management covers
The base package is the same for everyone and grows with the platform and the size of the site. Nothing inside the agreed scope is billed as a separate ticket.
Speed and Core Web Vitals
Monthly measurement of your highest-traffic pages in PageSpeed Insights and in Search Console field data, with fixes prioritized by impact.
Security and hardening
Permissions reviewed, credentials kept out of the codebase, a filtering layer in front of the site and file-change scanning.
Restorable backups
Daily copies of the database and files, with periodic restore tests. A backup nobody has restored is not a backup.
Updates in a window
Core, theme, plugins and dependencies updated in staging, validated, and only then published, at an agreed time.
Uptime monitoring
Checks every 5 minutes, with an alert in the shared WhatsApp group when the site stays down past 5 minutes.
On-page fixes
Titles, meta descriptions, headings, missing image alt text, broken internal links and broken schema enter the monthly queue.
03Performance
Speed: what we measure and the order we fix it in
A PageSpeed score is a symptom, not a diagnosis. What matters is field data: how long your real visitor, on their phone, on their network, waited for the page to become usable. That number lives in Search Console and it is the one Google uses.
Fixes follow an order, because changing everything at once burns hours and breaks layouts. Images first, usually half the weight of the page. Then fonts and third-party JavaScript, the trackers and widgets someone installed and nobody removed. Then caching and the server. Template refactoring comes last.
At SP Labor, that sequence compressed 6,433 images from 4.0 GB to 1.4 GB, and the homepage closed at 97 on mobile and 99 on desktop in PageSpeed. The full story is in the SP Labor case study, and the dedicated practice is website optimization.
- LCP, INP and CLS measured in the field and in the lab, month over month
- Images converted to modern formats and served at the size actually needed
- Third-party scripts inventoried: who installed them, why, and what they cost in milliseconds
- Caching and CDN configured to match the platform
04Security
Protection against intrusion, before and after the incident
A compromised corporate site rarely goes offline. The attacker does something worse: injects third-party pages on your domain, sends mobile visitors into a scam, and burns authority you spent years building. By the time anyone notices, traffic has already dropped.
The prevention routine is dull and it works: plugins and core kept current, passwords out of versioned config files, least privilege per user, two-factor on the admin, tested backups, and a filtering layer deciding what reaches the server.
Once an incident has happened, the playbook changes: identify the entry point, clean the infected files, remove the injected pages, rotate every credential, request reprocessing from Google, and harden so it does not repeat. That is what ran for Nobre, a gift and hamper holding company, on a ClickFix-style intrusion cleanup followed by a store audit. The case study is Nobre.
05Cadence
How website maintenance runs through the month
The cycle never changes, only the improvement queue does. You know which week each thing happens in, and you are never surprised by an update during peak hours.
- Week 1
Check
Last month's uptime, PageSpeed on key pages, Search Console errors, outdated versions, certificate validity and a backup restore test.
- Week 2
Improvement queue
Technical fixes and on-page work prioritized with the SEO consultant go into production with deadlines.
- Week 3
Update window
Core, theme, plugins and dependencies updated in staging first, with layout and form checks before anything ships.
- Week 4
Report
Availability for the month, speed trend, what was fixed, what was blocked and next month's plan, all in the App.
- Always
Monitoring and support
Uptime every 5 minutes, alerts on WhatsApp, and an open channel with Alfred, the AI that runs our queue, 24 hours a day, with the human team in the same group.
- Incident
On call
Downtime, intrusion or a traffic spike each have a defined path: restore, clean up, harden, and a report written in language a board can use.
06Comparison
With management, without it, or with a vendor on tickets
The cost of having no management never lands in the vendor spreadsheet. It lands in lost traffic, a form that stopped sending, and the week burned when somebody has to understand the site from scratch.
| Netlinks management | No management | Vendor on tickets | |
|---|---|---|---|
| Updates | In an agreed window, tested first | When someone remembers, straight to production | Only once something breaks |
| Backups | Daily, with restore tested | Whatever the host keeps, unvalidated | Depends on the plan |
| Site down | Alert in 5 minutes, team on call | You hear it from a customer | Open a ticket and wait |
| Speed | Measured and improved every month | Degrades on its own with every new plugin | Out of scope |
| On-page and schema | Reviewed in the cycle, alongside SEO | Break with nobody watching | Not part of the job |
| Cost | Monthly and predictable | Zero until the incident | Hourly, always under pressure |
07Visibility
What you see in the App, without asking for a report
Website management is usually sold as a black box: you pay the retainer and get a generic PDF at month end. At Netlinks, what the team does appears in the Netlinks App in real time, 24 hours a day:
- Availability, with the history of every check and every outage logged, duration included.
- PageSpeed and Core Web Vitals for your highest-traffic pages, month over month, so you can see the line move.
- Delivery queue: what is in production, what is waiting for your approval and what already shipped.
- Alerts: certificate about to expire, a new crawl error, a meaningful ranking drop, broken schema.
- History: everything changed on the site, when and by whom, so the origin of a change is never in doubt.
Support lives on WhatsApp, in a group with your team and ours, with Alfred answering 24 hours a day and escalating to a human when the case calls for it. The full picture is in technology.
08Platforms
Which platforms we work on
Management covers the site you already have, without demanding a platform change as a condition to start:
- WordPress and WooCommerce, custom theme or not, including sites inherited from other vendors.
- Next.js and other code projects, with versioned deploys and a staging environment.
- Closed platforms such as Shopify, VTEX and Tray, within what the platform allows: on-page, schema, theme speed, images and integrations.
- Sites on dedicated servers or in the cloud, including Google Cloud managed by Netlinks itself, detailed in cloud management.
When the diagnosis shows the current site costs more to keep than to replace, we say so with the number attached, and the conversation moves to web development. Until that day comes, the job is keeping what exists fast, secure and online.
09The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Monthly health report
Availability, speed, updates applied, incidents and next month's plan, in language a board understands.
Uptime monitoring
Checks every 5 minutes, with an alert in the shared WhatsApp group when the site stays down past 5 minutes.
Tested backups
Daily copies of database and files, with restores validated periodically in a separate environment.
Update window
Core, theme, plugins and dependencies updated outside peak hours, always after testing.
On-page corrections
Titles, meta descriptions, headings, image alt text, broken internal links and schema fixed within the cycle.
Incident response
Downtime, intrusion or traffic spikes with a defined response path and a written report afterward.
10How it works
From the audit to the page going live
The same path on every project, with an owner and a date on each step.
- 01
Diagnosis of the current site
A read of the platform, plugins, hosting, speed, security and Search Console errors. No commitment.
- 02
Stabilization plan
Month one is usually cleanup: backups, the backlog of updates, critical error fixes and server tuning.
- 03
Into the routine
The maintenance window, the owners and the alert channels are agreed, and the shared WhatsApp group is created.
- 04
Monthly cycle
Check, improvement queue, update window and report, always in the same weeks.
- 05
Continuous improvement
Speed, accessibility, structured data and on-page work advance month over month, prioritized with the SEO team.
- 06
Quarterly review
Capacity, infrastructure cost, technical debt and what needs to become a project in the next 90 days.
11Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
12Who it is for
Where this work pays off the most
Companies with no technical team
The site was built by a vendor who disappeared, nobody knows where the hosting lives, and every change turns into a saga. Management takes all of it over.
Stores that cannot go down
E-commerce where an hour offline is lost revenue and an intrusion is brand damage. Monitoring and on-call become a requirement.
Marketing teams that want autonomy
Teams that need to publish campaigns and new pages without waiting on a developer's calendar, with someone guaranteeing the technical base.
13Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What does website management cover?
It is the monthly retainer that keeps a site fast, secure, current and online. It covers speed, updates in an agreed window, restorable backups, security and incident response, uptime monitoring and the on-page fixes search demands.
What is the difference between website management and hosting?
Hosting is where the site runs: server, CDN, certificates and scaling. Management is what happens to the site running there: updating, measuring, fixing, protecting and improving. You can buy both or just one. See web hosting.
Will you take over a site built by another agency?
Yes, and it is the most common case. Month one is usually cleanup: access organized, backups created, the backlog of updates applied with testing, and whatever is broken repaired. After that the routine settles.
How often do you update plugins and core?
Monthly, in a window agreed with your team, always after validation in staging. A critical security patch is the exception and ships outside the cycle, with notice.
What if my site gets hacked?
There is a defined path: identify the entry point, clean the files, remove injected pages, rotate credentials, request reprocessing from Google and harden the site. An incident report follows. That is how the ClickFix-style intrusion cleanup ran at Nobre.
Will monitoring warn me before a customer does?
Yes. The site is checked every 5 minutes and the alert reaches the shared WhatsApp group once it stays down past 5 minutes. Expiring certificates and new crawl errors trigger warnings too.
Does management include building pages and publishing content?
It includes publishing and edits inside the agreed scope. Content production at scale is a separate practice, handled by the content team within SEO consulting.
How much does website management cost?
It depends on the platform, the size of the site, page volume and the level of on-call the operation requires. The diagnosis of your current site carries no commitment, and the proposal comes with a detailed scope.
Keep reading
Related services
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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