Netlinks

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Authority content on SEO and GEO.

Articles written by the Netlinks team, an SEO and GEO agency and consultancy: strategy, practice and what changes when your customer asks an AI instead of typing into Google.

Featured

Marketing executive leaning over a meeting table comparing three stacks of printed proposals in late afternoon lightLatestFeatured article
Authority

How Much Does Digital Press Relations Cost in 2026

Gabriel Raposo

Gabriel Raposo

Sep 15, 2026

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Professional focused on his laptop at night, shirt open revealing a Superman suit, a metaphor for SEO superpower.
SEO

What Is SEO: How to Rank on Google and Show Up in AI Answers

Featured article
Laptop screen glowing in an office at dusk showing an artificial intelligence chat interface, with a highlighted brand name and no legible text, a person's hand near the keyboard and a blurred coffee cup in the foreground.
GEO

How to Show Up in ChatGPT: the GEO Guide to Being Cited by AI

Featured article
Marketing director skeptically reviews a printed proposal while an agency consultant explains, in a meeting room with late afternoon light.
SEO

How to Choose an SEO Agency Without Repeating Your Last Hiring Mistake

Choosing an SEO agency is a technical and commercial evaluation process that involves checking who actually does the work, the reporting format, the level of access to what is being done, the command of structured data and GEO (optimization for AI answers from ChatGPT, Gemini and Perplexity), verifiable cases and contract terms. The central criterion is evidence of execution, not a promise of ranking position.

Featured article
Technical SEO specialist analyzing data architecture in a modern office at dusk with a city view.
Website engineering

Structured data: what it is and which Schema.org types to use in 2026

Structured data consists of code markup, usually in JSON-LD format following the Schema.org vocabulary, that describes a page's content for machines. It identifies entities such as company, product, service, author and event, allowing search engines to display rich results and AI models to interpret, cite and recommend the brand accurately in generated answers.

Digo Garcia

Digo Garcia

Sep 05, 2026

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Technical specialist reviewing two blurred monitors in an office at dawn, with natural light coming through industrial windows
Website engineering

Website Optimization: What to Fix First to Climb in Google and in AI Answers

Website optimization is the set of technical and structural fixes that make pages faster, more crawlable and more understandable for Google and for AI systems like ChatGPT, Gemini and Perplexity. It covers rendering, image compression, caching, redirects, canonicals, sitemaps, titles, internal link architecture, mobile and security. Done well, it lowers the crawl cost for search engines and improves organic position without relying on new content.

Digo Garcia

Digo Garcia

Sep 05, 2026

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Specialist leaning over printed redirect spreadsheets in an office at night, with blurred monitors in the background.
SEO

Site Migration in SEO: How to Change Domains or Platforms Without Losing Traffic

Site migration, in SEO, is any structural change that alters the URLs, the domain, the platform or the architecture of an already indexed site. The process requires a complete page inventory, a 301 redirect map, hreflang configuration in international projects and post launch monitoring. Done without a method, migration wipes out years of authority built up in Google and in answers from AIs such as ChatGPT and Gemini.

André Mousinho

André Mousinho

Sep 05, 2026

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Operations director on a metal mezzanine overlooking a large, organized ecommerce distribution center under soft morning light.
SEO

E-commerce SEO: how store architecture decides who sells

E-commerce SEO is the set of technical and content practices that makes category and product pages rank on Google and get cited by AIs like ChatGPT and Gemini. It involves category architecture, handling of filters and canonicals, product structured data, page speed and platform-specific adaptations for VTEX, Shopify and WooCommerce.

Digo Garcia

Digo Garcia

Sep 05, 2026

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Link Building

Link Building: The Complete Guide to SEO and AI Citations

> **Link building is the discipline of earning links from other websites pointing to yours, signaling authority and relevance to search engines. In 2026 this logic goes beyond Google: links also feed which sources ChatGPT, Perplexity and Gemini choose to cite. A quality editorial backlink is no longer just about ranking, it has become a trust criterion that determines whether your brand shows up or disappears from the AI's answer.**

Gabriel Raposo

Gabriel Raposo

Sep 05, 2026

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Editor and reporter talking in front of a monitor in a newsroom at dusk, with natural light coming through the windows.
Authority

Link Building for B2B Companies: What Works and What Sinks Your Site

Link building for B2B companies plays by its own rules: high ticket, long sales cycle and a buyer who checks the source before requesting a quote. This guide separates what still builds authority for a B2B operation, what has become a liability, and how to audit your domain's link profile.

Gabriel Raposo

Gabriel Raposo

Sep 05, 2026

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Senior finance executive in a modern office reviewing documents on the desk during a moment of strategic reflection.
SEO

SEO KPIs: The Metrics That Prove Revenue to the Board

SEO KPIs are the indicators that measure the real impact of organic traffic on the business: qualified leads, attributed revenue, cost per organic lead, share of voice and citations in AI answers from tools like ChatGPT and Gemini. They differ from vanity metrics (loose sessions, isolated average position) because they connect every move on Google and in AI platforms to a line in the sales pipeline.

André Mousinho

André Mousinho

Sep 05, 2026

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Marketing director leaning over a printed report on a meeting table, with a blurred monitor in the background and late afternoon light coming through the blinds
GEO

AI Overviews: what they are and how to get your company into Google's answers

AI Overviews are AI generated summaries that Google displays at the top of search results, above the traditional links. The answer is assembled by Gemini using pages the search engine considers trustworthy, complete with citations and links to the sources. For companies, being cited in that block means competing for the user's attention before any click ever happens.

André Mousinho

André Mousinho

Sep 05, 2026

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Marketing executive on a busy São Paulo sidewalk waiting for a page to load on her phone in late afternoon light
Website engineering

Core Web Vitals: What They Measure, the Targets, and How to Fix Them

Core Web Vitals are the three metrics Google uses to evaluate the real loading and interaction experience of a website: LCP (how fast the main content shows up), INP (response time to clicks and taps), and CLS (visual stability of the page). They have been part of the ranking signals since 2021 and are measured with real user data collected by Chrome.

Digo Garcia

Digo Garcia

Sep 05, 2026

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SEO

Black Hat SEO: what it is, techniques, and why it can destroy your traffic in 2026

Black Hat SEO is the set of techniques that manipulates search engine guidelines to rank fast, outside Google's rules. It includes practices like keyword stuffing, cloaking, site networks (PBN), hidden text, doorway pages and, more recently, mass AI-generated content without human review. In exchange for an immediate gain, it exposes the domain to penalty, deindexation and loss of the traffic you built.

Digo Garcia

Digo Garcia

Sep 05, 2026

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