André Mousinho
SEO Director
André Mousinho is a partner and SEO Director at Netlinks, the Brazilian Response Marketing startup. He holds a degree in Advertising from PUC/MG and in Theology from FTSA. He has worked in SEO for over 12 years. He led the SEO strategy at Rock Content, which reached more than 7 million monthly visits and trained and inspired countless professionals. He created SEO Masterclass, the most complete SEO course in Portuguese. He also served as a specialist at the LWSA group, where he led SEO for four brands (Tray, Bagy, Melhor Envio and Cplug).
LinkedInCredentials
Education
- •Advertising at PUC Minas
- •Theology at FTSA
Experience
- •12+ years of experience in SEO and Marketing
- •Partner and SEO Director at Netlinks (2026 - present)
- •Executive SEO Manager at LWSA (Tray, Bagy, Melhor Envio and Cplug) for 1 year
- •Executive Marketing and SEO Manager at Tray (LWSA Group) for 3 years
- •SEO Specialist at Rock Content for 4 years
- •SEO Analyst at Rock Content for 2 years
- •Planning and Content Analyst at Rock Content for 1 year
Certifications
- Creator of the SEO Masterclass course (Rock Content/PbyP)
- Creator of the Corporate Blogs course (Rock Content)
From the blog
Articles by André Mousinho
Local SEO: how to show up in searches in every city your company serves
Community Marketing: How Reddit, Forums, and Groups Became Sources for AI
Wikipedia SEO: How to earn relevance with Google and with AI
SEO vs GEO: the difference and what changes in your strategy
Site Migration in SEO: How to Change Domains or Platforms Without Losing Traffic
Site migration, in SEO, is any structural change that alters the URLs, the domain, the platform or the architecture of an already indexed site. The process requires a complete page inventory, a 301 redirect map, hreflang configuration in international projects and post launch monitoring. Done without a method, migration wipes out years of authority built up in Google and in answers from AIs such as ChatGPT and Gemini.
What Is SEO: How to Rank on Google and Show Up in AI Answers
What Response Marketing Is: How to Become the Solution Your Customer Is Looking For
SEO KPIs: The Metrics That Prove Revenue to the Board
SEO KPIs are the indicators that measure the real impact of organic traffic on the business: qualified leads, attributed revenue, cost per organic lead, share of voice and citations in AI answers from tools like ChatGPT and Gemini. They differ from vanity metrics (loose sessions, isolated average position) because they connect every move on Google and in AI platforms to a line in the sales pipeline.
How to Show Up in ChatGPT: the GEO Guide to Being Cited by AI
How to View and Analyze Your Website's AI Traffic
Digital PR: how to earn editorial coverage that drives SEO, authority and AI citations
How to Choose an SEO Agency Without Repeating Your Last Hiring Mistake
Choosing an SEO agency is a technical and commercial evaluation process that involves checking who actually does the work, the reporting format, the level of access to what is being done, the command of structured data and GEO (optimization for AI answers from ChatGPT, Gemini and Perplexity), verifiable cases and contract terms. The central criterion is evidence of execution, not a promise of ranking position.
SEO Consulting or Agency: What to Hire at Each Stage of Your Company
AI Overviews: what they are and how to get your company into Google's answers
AI Overviews are AI generated summaries that Google displays at the top of search results, above the traditional links. The answer is assembled by Gemini using pages the search engine considers trustworthy, complete with citations and links to the sources. For companies, being cited in that block means competing for the user's attention before any click ever happens.
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