André Mousinho
SEO Director
André Mousinho is a partner and SEO Director at Netlinks, the Brazilian Response Marketing startup. He holds a degree in Advertising from PUC/MG and in Theology from FTSA. He has worked in SEO for over 12 years. He led the SEO strategy at Rock Content, which reached more than 7 million monthly visits and trained and inspired countless professionals. He created SEO Masterclass, the most complete SEO course in Portuguese. He also served as a specialist at the LWSA group, where he led SEO for four brands (Tray, Bagy, Melhor Envio and Cplug). In 2026, he co-authored the book Holistics (The Holistic Approach to Search: SEO, GEO and Websites That Sell) with Digo Garcia and Gabriel Raposo.
LinkedInCredentials
Education
- •Advertising at PUC Minas
- •Theology at FTSA
Experience
- •12+ years of experience in SEO and Marketing
- •Partner and SEO Director at Netlinks (2026 - present)
- •Executive SEO Manager at LWSA (Tray, Bagy, Melhor Envio and Cplug) for 1 year
- •Executive Marketing and SEO Manager at Tray (LWSA Group) for 3 years
- •SEO Specialist at Rock Content for 4 years
- •SEO Analyst at Rock Content for 2 years
- •Planning and Content Analyst at Rock Content for 1 year
Certifications
- Creator of the SEO Masterclass course (Rock Content/PbyP)
- Creator of the Corporate Blogs course (Rock Content)
Awards
- Co-author of the book Holistics: The Holistic Approach to Search, SEO, GEO and Websites That Sell (2026)
From the blog
Articles by André Mousinho
SEO for Lawyers: How Your Firm Shows Up When Clients Search for Their Legal Problem
Nobody types your firm's name into Google. People who need a lawyer search for "how does probate work" or "I was fired without cause, what do I do", and they hire whoever answered that question first.
SEO for Doctors: How Your Clinic Becomes the Answer on Google and in AI Tools
Before sitting down in your waiting room, the patient has already searched the symptom, compared the procedure and typed the clinic's name into Google. If you do not show up in any of those three searches, the competitor across the street does.
SEO or Google Ads: Where to Invest First and Why the Right Answer Is Usually Both
Every marketing director has run this math the night before closing the budget: CPC climbing year after year on one side, the slow return of organic on the other.
Google Business Profile: how to turn the old Google My Business into a revenue channel
Of all local SEO assets, this is the cheapest to maintain and the most neglected in practice. Most companies claimed the profile once, filled in half a dozen fields and never opened the dashboard again.
Local SEO: how to show up in searches in every city your company serves
Your company serves 15 cities, but Google only shows you in one: the city on your tax registration.
Community Marketing: How Reddit, Forums, and Groups Became Sources for AI
When someone asks ChatGPT which vendor to hire, part of the answer comes from threads your company has never read. If your brand doesn't show up in those conversations, the AI recommends whoever does.
Wikipedia SEO: How to earn relevance with Google and with AI
The race to be the right Answer for your audience, whether on Google or on Artificial Intelligences, is getting fiercer by the day.
SEO vs GEO: the difference and what changes in your strategy
Your organic traffic report may look perfectly stable while your competitor is already showing up as a recommendation inside ChatGPT. That loss never appears on any traditional dashboard, and that is exactly why it goes unnoticed in so many marketing operations.
Site Migration in SEO: How to Change Domains or Platforms Without Losing Traffic
If your company is about to change domains, platforms or URL structure, the biggest risk is not the change itself. It is the URL nobody inventoried before go live.
What Is SEO: How to Rank on Google and Show Up in AI Answers
Showing up at the top of search engines and in AI answers exactly when your ideal audience is searching sounds like a dream, doesn't it?
What Response Marketing Is: How to Become the Solution Your Customer Is Looking For
What do you do when you don't know something?
SEO KPIs: The Metrics That Prove Revenue to the Board
Every quarter, the same scene: the report shows traffic climbing and the CFO asks how much of that turned into contracts. If the answer takes too long, the SEO budget is the first to go.
How to Show Up in ChatGPT: the GEO Guide to Being Cited by AI
What happens when you ask ChatGPT which company delivers the solution you sell?
How to View and Analyze Your Website's AI Traffic
Do you know how many monthly visits your brand receives from Artificial Intelligence platforms?
How to Choose an SEO Agency Without Repeating Your Last Hiring Mistake
If your last experience was paying for a 12 month contract only to receive a monthly PDF that nobody on your team opened, this checklist was written for you.
SEO Consulting or Agency: What to Hire at Each Stage of Your Company
You have already hired an agency, asked for numbers, and walked away feeling like you bought a report. In most of those cases, the mistake happened before the first deliverable: the hiring model was wrong for the company's moment.
AI Overviews: what they are and how to get your company into Google's answers
A share of your audience's searches already ends without a single click: the person reads the AI summary and decides right there. If the sources cited in that block are your competitors, you lose the sale without even showing up in the report.
Ready to be the next answer?
Request a diagnostic, no strings attached: find out if AIs already cite your brand and how you can enter the answers that drive pipeline.