SEO and GEO solutions · Mid-market
SEO for mid-market companies that need a predictable pipeline.
A lean marketing team, a revenue target on the board's agenda and organic search stuck where it was. Netlinks takes over mapping, content, authority, technical work and reporting, so your team goes back to deciding instead of executing.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01The format
The whole search operation, run outside your team
SEO for mid-market companies is the format built for businesses with a validated product, paid media already running and a marketing team too small to carry one more channel. Organic exists, it brings in something, and nobody inside the company has the calendar space to turn it into predictable revenue.
In this format Netlinks takes over the operation: intent based mapping, content production, technical fixes, structured data, link building and digital PR, all with an owner and a date. Your team approves deliveries inside the Netlinks App and reads the live report without waiting for a month end deck.
It is the most common format in the house, and it is where the shortcuts learned running search inside Méliuz, Globo.com, Rock Content and LWSA show up in full: priorities calculated by impact, briefs ready for whoever writes, and technical specs ready for whoever ships code.
- +200
- companies served since 2017
- +R$1B
- in sales generated for clients (estimated)
- 24h
- of live reporting in the App and on WhatsApp
- 3
- languages executed under one contract
02Diagnosis
When SEO for mid-market companies becomes a revenue channel
Mid-market companies almost always arrive at Netlinks with the same picture: a decent site, an abandoned blog, an old agency that delivered text, and a rising cost per lead in paid media. Organic never dies, it just never moves.
Here is what usually blocks it, and what Netlinks fixes first:
- No map. Nobody knows which questions a buyer asks before requesting a proposal, or what each one is worth. Without that, the team publishes what looks good instead of what builds pipeline.
- Content with no destination. Posts published with no landing page, no internal linking and no answer to the real buying question. Volume that never becomes position.
- Accumulated technical debt. Pages out of the index, confusing architecture, poor speed and zero structured data. Machines cannot read what the company already published.
- Frozen authority. No new link in a real outlet for years, while the competitor publishes every month.
- No numbers on the table. The board asks what organic brought in and the answer is an outdated spreadsheet.
When those five points enter the same plan, with an order and a deadline, the curve changes. That order comes from a calculation of search volume, realistic chance to rank, average order value and sales cycle, not from personal preference.
03Comparison
What changes in scope, in the team and in the App
The method is the same for small, mid-market and enterprise. What changes is depth, monthly volume and who sits on the other side of the meeting. Worth choosing with the table in front of you.
| Small | Mid-market | Enterprise | |
|---|---|---|---|
| Where we start | Getting found locally: local SEO, a fast site and buying questions | Becoming a revenue channel: full map, monthly production and authority | Control and scale: risk, governance, architecture and multiple domains |
| Scope per cycle | A few workstreams a month, focused on bottom of funnel | Content, technical, structured data, links and press together | Everything mid-market has, plus migration, international and product integration |
| Team on the account | Consultant and production | Senior consultant, production, technical and authority | The three leads, a dedicated squad and engineering |
| Meetings | Monthly, with the decision maker | Monthly with marketing, quarterly with leadership | Fortnightly with the team, quarterly with the board |
| In the App | Delivery approval and rankings report | SEO, GEO and link building reports, page speed and alerts | All of that with multiple approvers and access per department |
04Who executes
The team that joins your project
You hire the operation, not a single person. In the mid-market format the project has one senior consultant in charge and four specialist workstreams behind them.
Senior consultant in charge
Presents the audit, sets priorities, defends the plan in front of your team and comes back next month to show what changed. Same person from start to finish.
Content workstream
Brief, production, review and publishing. Service pages, guides, product content and a knowledge base, written to be quoted.
Technical workstream
Crawling, indexing, Core Web Vitals, URL architecture and structured data across the whole site, validated in staging before it ships.
Authority workstream
Link building and digital PR with a real story in a real outlet, run by Atômico Press under the same contract.
Engineering workstream
When the site is the bottleneck, OnWeb steps in: speed, security, hosting and Google Cloud, without handing the problem back to you.
Alfred, 24 hours
The artificial intelligence that runs the queue, assembles reporting, flags a metric leaving its curve and answers on WhatsApp in the same group as the human team.
05Routine
The monthly cycle, from plan to publication
The cycle keeps the same shape every month. What changes is the volume in each week, set by the 90 day plan approved at the start of the contract.
- Week 1
Read and prioritise
Review of last month in the App: what rose, what fell, what competitors published and where your brand started being cited by AI. The cycle list comes out of it.
- Week 2
Production
Content, new pages, technical fixes, structured data markup and press angles go into production with an owner and a deadline.
- Week 3
Approval
Each delivery lands in your team's App queue. Anything that depends on your developers ships with a spec: what changes, where, why and how to test it.
- Week 4
Publish and measure
Publishing, live checks and a read of rankings, traffic, conversions, AI citations and speed. Whatever did not move the needle leaves the next plan.
- Monthly
Marketing meeting
One hour with the people running the channel: what shipped, what dropped, what needs a decision on your side and what changes next cycle.
- Quarterly
Executive review
A session with leadership: where we gained ground, where a competitor reacted and what changes in the next 90 day plan.
06Authority
SEO for mid-market companies depends on authority built off your own site
In the middle of the market, the distance between you and the category leader is rarely about content. It is about accumulated trust: who has been cited, who has been interviewed, who has appeared in an outlet that Google and language models recognise.
That is why link building and digital PR sit in the same plan rather than in a separate contract. Atômico Press works with a real angle: a data point, a case, a market read that can survive as a story. The result is a contextual link in a real outlet and a brand mentioned outside its own domain, which is exactly the signal models look for before recommending anyone.
The full workstreams are in link building agency and digital PR. The report shows every publication with outlet, URL and date.
- Link acquisition target set in the audit, benchmarked against the category leader
- Press angles built from your own data, not from a generic release
- Every publication logged in the App with outlet, URL and date
- No private blog networks, no bulk link buying, no scheme that becomes a liability later
07Reporting
How the board follows along, without waiting for month end
The question that kills search projects in mid-market companies is always the same: what did this bring in? If the answer depends on someone building a spreadsheet, the channel loses the budget argument at the first review.
In the Netlinks App the number is always there: rankings per keyword with the movement since the contract started, traffic and conversions tied to Search Console and your analytics, citations across ChatGPT, Gemini, Claude and Perplexity with the prompt that triggered them, page speed and Core Web Vitals, alerts, and the delivery queue with whatever is waiting for approval.
That changes the conversation with leadership. Instead of defending the channel with an argument, you open the screen. The full picture is in technology, and the system that organises the cycle is in the Response Marketing method.
08Next step
When it makes sense to move up to the enterprise format
The mid-market format holds a large operation for a long time. Three situations move the conversation somewhere else:
- Revenue at risk on every change. A large ecommerce, a portal or a company with many domains, where touching architecture affects revenue the same day. Control and measurement come before volume.
- More than one approver per delivery type. When legal, compliance and technology each approve different things, the governance flow has to be designed rather than improvised.
- An international operation. Several languages, several domains, hreflang and content written by people who know the destination market.
In those cases the design lives in SEO and GEO for enterprise companies, and the 90 day advanced engagement lives in Netlinks Exclusive. A smaller company focused on being found in its own city finds the right format in small business.
09The deliverable
What your company receives every month
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
A living keyword map
Terms grouped by intent and destination page, with volume, difficulty and who ranks today. Reviewed every quarter.
Published content
Pages, guides and product content from brief to live, reviewed by the consultant before shipping.
Technical fixes applied
Indexing, architecture, speed and structured data, with a ready spec whenever it depends on your team.
Links and press features
Authority earned in real outlets, with the URL, outlet and date of every publication on record.
Live reporting in the App
Rankings, traffic, conversions, AI citations, page speed and the delivery queue, 24 hours a day.
Meetings with the decision maker
Monthly with marketing and quarterly with leadership, always with the number on screen and the next step defined.
10Getting started
From the audit to the first cycle live
The same path on every mid-market project, with an owner and a date on each step.
- 01
Diagnostic conversation
One meeting to understand product, margin, sales cycle and what has already been tried. No commitment.
- 02
Audit and mapping
Site crawl, competitive read and an intent based keyword map. Two to three weeks.
- 03
90 day plan
Every workstream gets an estimate of gain and effort. The order comes from that cross, with dates and owners.
- 04
Onboarding
Access, Search Console, analytics, staging environment and App accounts for the people you nominate.
- 05
First cycle
The highest impact fixes, the first pages and the first wave of authority go into production.
- 06
Monthly routine
Read, produce, approve, publish and measure, with an executive review every quarter.
11Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Leads link building and digital PR at Netlinks and ran, for Netlinks, the authority programs for BTG Pactual and Agibank. Before that, a career at Ambev. Owns the authority that holds up both rankings and citations inside AI answers.
Link building and PR · BTG Pactual and Agibank for Netlinks
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
12Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What is SEO for mid-market companies, in practice?
It is the format where Netlinks takes over the entire search operation of a company that already has a validated product and a lean marketing team: mapping, content, technical work, structured data, authority and reporting, with your team approving deliveries in the App instead of executing them.
Do I need an in-house SEO team?
No. Most projects in this format start with nobody dedicated to search inside the company. When there is an in-house analyst, they start working alongside the senior consultant while Netlinks absorbs the volume they have no calendar space for.
How long until the first results?
Technical fixes and new long tail pages usually move positions within 30 to 60 days. Head terms with strong competition are a quarterly effort. The expected timeline comes out of the audit, with the volume and difficulty numbers for your market on the table.
How does approval work?
Everything goes through the Netlinks App. Each piece lands in your queue with a deadline, you approve it or send it back with a comment, and version history is logged with a date and an author. Nothing ships without you.
Are GEO and AI citations part of this format?
Yes, under the same contract and in the same report. Citable content, authority, structured data and citation monitoring across ChatGPT, Gemini, Claude and Perplexity are part of the monthly plan, not an add-on.
Will you work alongside our current agency?
We do. It is common for the current agency to keep paid media and social while Netlinks takes search, technical and authority. What has to be clear from day one is who publishes what, so there is no collision when the site changes.
How much does it cost?
It depends on the size of the site, the competitiveness of the sector and how much of the execution stays with Netlinks. The initial diagnostic carries no commitment, and pricing comes with the plan so you can compare investment against estimated opportunity.
Keep reading
Related services
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
Prefer WhatsApp?
Chat directly with a Netlinks Expert on WhatsApp.
Rather talk now? WhatsApp is answered by the team, with Alfred covering the rest of the day.
Talk to an Expert
Fill out the form and we will get back to you within 24 business hours.