Organic traffic up more than 300%, and the site repositioned as a holding company.

Nobre grew by selling corporate gifts and became a holding company, with several business lines under one group. The site still spoke like a single store: the page structure never explained the group, so neither search engines nor AI assistants had a way to understand what the company had turned into.

Organic is crowded here. Corporate gifting, breakfast hampers and end-of-year kits are terms bought by marketplaces, large retailers and dozens of regional operations. The category is seasonal, spikes around holidays, and the competition keeps paid media running all year.

There was a security layer on top of that. The operation runs on WordPress with a store attached, and it was hit by a ClickFix intrusion: the script that hijacks a visitor with a fake error prompt and asks them to paste a command into their own machine. A compromised site loses rankings, loses trust and drops out of answers.

The project ran with all three Netlinks practices on one account, under one team: SEO and content, authority (link building and digital PR) and website engineering.

• Mapping by purchase intent. A clean split between someone buying one basket for one person and a procurement lead buying hundreds of kits for an entire team. Different searches, different pages, different order values, different decision cycles.
• Holding architecture. A new page structure, with the holding company at the top and each business line given its own space, plus organization and product structured data to make the hierarchy explicit for Google and for language models.
• Content that answers before the purchase. Guides by occasion, by budget and by volume, written as direct question and answer, the format an AI assistant can quote without rewriting.
• Authority through PR and link building. The practice run by Atômico Press earned the brand coverage in major outlets, the kind of mention that holds up a competitive commercial term and feeds citations inside AI answers.
• Engineering and security. A full cleanup of the ClickFix intrusion, removal of the injected code and closing of the entry points. Then the 2026 store audit: crawling, indexing, speed, Core Web Vitals and on-page.
• Tracking in the Netlinks App. Deliverable approval, live SEO and link building reporting, and citation monitoring across dozens of AI assistants, 24 hours a day.

Organic traffic grew more than 300% over the project, a figure stated by Nobre's Marketing Director. The gain came from category pages and occasion guides, supported by the coverage earned in the press.

The site now presents itself as a holding company, with each business line holding its own place in the architecture, and the coverage in major outlets gave the brand the external reference this category demands from anyone competing on commercial terms.

The ClickFix intrusion was removed and the store went through a full audit in 2026. Security, speed and on-page work continue as a monthly routine, with the Nobre team following deliverables, reports and alerts in the App.