SEO and GEO solutions · Enterprise
Enterprise SEO built on control, not on volume.
Many domains, many languages and revenue at risk on every change. Netlinks brings in the three leads, a dedicated squad, an approval flow that matches your governance, and measurement before anything touches production.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01The format
When every change to the site moves revenue the same day
Enterprise SEO is the format for operations where search is already a meaningful channel and the risk of a wrong change outweighs the gain of a fast one. A portal with thousands of URLs, an ecommerce with tens of thousands of SKUs, a group with several domains and languages, a regulated company with legal inside the approval flow.
In those cases the work starts with control and measurement: understand the architecture that exists, measure what is live today, mark up the whole site with structured data, and only then move on volume. Execution runs with a dedicated squad and approval by delivery type inside the Netlinks App, with more than one approver whenever the company requires it.
This is where the experience of running search inside Méliuz, Globo.com, Rock Content and LWSA counts most: people who have handled high traffic portals know what you do not touch on a Thursday afternoon, and know how to measure before defending a decision in front of leadership.
- +200
- companies served since 2017
- +R$1B
- in sales generated for clients (estimated)
- 4
- countries with our own structure
- 3
- languages executed under one contract
02Diagnosis
What changes in enterprise SEO
The difference in a large operation is not doing more of the same. It is that almost everything starts having consequences outside marketing:
- Architecture matters more than the page. On a site with thousands of URLs, the bigger gain usually comes from how pages are organised and linked, not from writing one more article.
- Crawling becomes a budget. Search engines do not read everything every day. Deciding what deserves frequent crawling is a business decision, not a technical detail.
- Change is risk. Altering a template, a URL or a canonical in production affects revenue before the week ends. That is why everything goes through staging and prior measurement.
- Approval is a flow, not a person. Content goes through marketing, technical change goes through engineering, press angles go through communications and sometimes legal.
- Data has to survive an audit. The board asks where each number comes from, and the answer has to be logged with a date and a source.
The 90 day plan for a large operation almost always starts with three things: measure, mark up and organise. Content volume comes after there is a base to support what gets published.
03Governance
Governance: who approves what, and where it is logged
In a large company, what blocks a search project is rarely the technique. It is the approval queue. The design below is built during onboarding and lives inside the App.
An approver per delivery type
Content with marketing, technical change with engineering, press angles with communications and, where the sector requires it, a legal or compliance step before publishing.
Access per department
Each person sees what belongs to their scope. Leadership opens the executive report, the technical team opens the spec queue, a partner agency opens what concerns them.
History with date and author
Every approval, rejection and publication is logged. That is what lets you reconstruct a decision months later, when someone asks why a page changed.
Specs ready for the sprint
No vague recommendations. Every technical request ships with what changes, where, why and how to test it, in the format your backlog accepts.
Agreed publication windows
Structural change ships in a window defined with your team, with a rollback plan and measurement before and after.
Alerts when something breaks
Ranking drops, crawl errors, broken schema, speed regressions and pages leaving the index raise an alert in the App and in the WhatsApp group.
04Risk
Migration and architecture change without losing what already works
Replatforming, consolidating domains, reorganising categories or going international are the operations that destroy search results most often when done without a map. They are also exactly the operations a large company has to run every few years.
The Netlinks protocol is the same in all of them: a full inventory of what exists, measurement of what drives traffic and revenue today, a destination map URL by URL, a reviewed redirect plan, publication in an agreed window and daily monitoring in the weeks that follow.
In the CLM Controller case, that work took an international structure live with the .com in English, Spanish and Chinese, the Brazilian domain kept for Brazil, 2,013 redirects mapped and complete hreflang.
- Inventory and measurement before anything moves in production
- A redirect map URL by URL, reviewed with your engineering team
- Publication in an agreed window, with a rollback plan
- Daily monitoring of indexing, rankings and errors in the following weeks
05Technical edge
Technical SEO and structured data at scale
On a large site, structured data stops being a snippet on one page and becomes a contract with the machine: a product with price and stock, a service with a served area, an article with an author, a question with an answer, a company with an address, valid across thousands of URLs at once.
It is the layer that pays off most today, because Google and language models use it to be sure of what they are saying before showing a rich result or citing a source. It is also the layer that breaks silently: one template update can wipe out markup across an entire site without anyone noticing.
Netlinks marks up at scale, validates in staging, monitors breakage and reviews every cycle. The workstreams are in structured data and technical SEO. The SP Labor case shows what a full technical cleanup does to an ecommerce.
06International
Multiple domains, multiple languages, content written in the destination market
Groups operating in several countries accumulate one quiet problem: domains competing with each other, wrong hreflang, machine translation and home market content trying to rank abroad. The result is cannibalisation, with none of the versions strong.
Netlinks solves that with an architecture defined per market, a URL per language, complete hreflang and content written by people who understand the destination market, plus authority earned in outlets from that country. Execution runs in English, Portuguese and Spanish under the same contract, with structure in four countries.
The full workstream is in international SEO, and the company's own three language history is in about Netlinks.
07Team and cadence
Enterprise SEO: what changes in the team and in the cadence
The enterprise format is not the mid-market format with more hours. It changes who joins, how often, and how much of the work happens before anything is published.
| Mid-market | Enterprise | |
|---|---|---|
| Who leads | A senior consultant in charge | The three leads on the process, with a senior consultant dedicated to the account |
| Before publishing | Consultant review | Staging, prior measurement, an agreed window and a rollback plan |
| Approval | One approver per delivery | A flow with several approvers per delivery type and access per department |
| Meeting cadence | Monthly with marketing, quarterly with leadership | Fortnightly with the team, quarterly with the board, ad hoc when there is an incident |
| Typical scope per cycle | Content, technical, structured data, links and press | All of that, plus architecture, migration, international work and product roadmap integration |
| Measurement | Live reporting in the App | Live reporting sliced by domain, by language and by business line |
08Netlinks Exclusive
Ninety days with the three leads inside the operation
When a company needs a turnaround inside a short window, there is a denser format: Netlinks Exclusive, a 90 day advanced engagement where Digo Garcia, André Mousinho and Gabriel Raposo work directly inside the operation, with priority execution and dedicated calendar time.
It suits three situations: preparing a large operation for a structural change, unblocking a project that already has an internal team and is not moving, or attacking a new market with a fixed deadline.
Outside that window, the enterprise format continues on the same governance and measurement standard, under a continuous contract. The choice between the two comes out of the diagnostic conversation, with the opportunity calculation on the table. If your operation is still on the way there, the right design is SEO and GEO for mid-market companies.
09The deliverable
What your operation receives
Finished work, measured before and after, approved in the App and logged with a date and an author.
Architecture audit
URL inventory, a crawl and indexing map, cannibalisation between domains and what needs reorganising first.
A 90 day plan with windows
Every workstream with an estimate of gain, effort and risk, and a publication window agreed with your team.
Structured data at scale
Markup across the whole site, validated in staging, with an alert whenever an update breaks the schema.
Authority and press
Link building and press angles in real outlets through Atômico Press, with outlet, URL and date on record.
Specs for the roadmap
Every technical request in the format your team's sprint accepts, with acceptance criteria and test steps.
Executive and operational reporting
Sliced by domain, language and business line in the App, 24 hours a day, with the source of every number declared.
10Getting started
From inventory to the first publication window
In a large operation, order matters more than speed.
- 01
Diagnostic conversation
A meeting with whoever owns the channel and whoever owns technology, to understand architecture, risk and internal deadlines.
- 02
Inventory and measurement
Full crawl, index read, traffic and revenue map per page, and a comparison against the competitors we agree on.
- 03
A plan with declared risk
Every workstream gets an estimate of gain, effort and risk. Anything touching revenue ships with a rollback plan.
- 04
Onboarding and governance
Access, staging environment, approval flow design and App accounts opened per department.
- 05
First window
The highest impact fixes and the structured data markup ship in an agreed window, measured before and after.
- 06
Continuous cycle
Production, approval, publication and measurement every fortnight, with a quarterly executive read for the board.
11Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Leads link building and digital PR at Netlinks and ran, for Netlinks, the authority programs for BTG Pactual and Agibank. Before that, a career at Ambev. Owns the authority that holds up both rankings and citations inside AI answers.
Link building and PR · BTG Pactual and Agibank for Netlinks
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
12Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What is enterprise SEO, and how does it differ from the mid-market format?
It is the format for operations where every change has a revenue consequence: many domains, many languages, thousands of URLs and more than one approver. The work starts by measuring, marking up and organising the architecture, and only then moves to content volume. The team includes the three leads and a dedicated senior consultant.
Will you work with our in-house SEO team?
Yes, and that is the most common scenario. Netlinks usually takes on what the in-house team has no calendar space for: structured data at scale, AI monitoring, authority and the technical specs that enter the sprint. Priorities are set together, with the calculation on the table.
How do you reduce the risk of a migration?
With a full inventory before anything moves, measurement of what drives traffic and revenue today, a redirect map URL by URL reviewed with your engineering team, publication in an agreed window, a rollback plan and daily monitoring in the following weeks.
Our company has legal and compliance in the flow. Does that fit?
It does. The App supports more than one approver per delivery type, with version history plus the date and author of each approval. The flow is designed during onboarding, and nothing ships without passing the agreed steps.
Do you sign a non-disclosure agreement?
Yes. A confidentiality agreement and data access rules are part of contracting on large accounts, and App access is individual, scoped per department.
Are GEO and AI monitoring inside the enterprise scope?
They are, under the same contract. Citable content, authority, structured data and citation monitoring across ChatGPT, Gemini, Claude and Perplexity appear in the same report as SEO, sliced by brand and by business line.
What is the difference between the enterprise format and Netlinks Exclusive?
The enterprise format is a continuous contract, with a fortnightly cycle and full governance. Netlinks Exclusive is a 90 day window with the three leads inside the operation and priority execution, made for a turnaround on a short deadline. Both use the same method and the same App.
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