SEO by vertical · Travel
SEO for Travel that books the spot before high season.
Most travel journeys start with an online search, well before the booking. Ranking well when that search happens, and staying visible when the same traveler asks an AI, is what separates a travel agency or operator growing organically from one that depends only on ads.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO for Travel
The new Master Milhas site, live in 2026, shows the format that works in the sector: 14 landing pages of the type "sell miles <airline>" already ranking, with "sell delta miles" on Google's first page, in second place, alongside a self-service sales flow with its own client area.
That is the same logic applied to travel agencies, operators and platforms in general: a sales page or a specific service page at the center of the strategy, surrounded by targeted content and by the authority that supports trust at the moment of booking.
The work follows the Response Marketing Method, with attention to the sector's strong seasonality: high season, long holidays and celebration dates carry a large share of the year's search demand.
- 14
- "sell miles" landing pages ranking (Master Milhas)
- 2nd place
- organic result for "sell delta miles"
- 24h
- of tracking in the App and on WhatsApp
02Sector
What is different about SEO for travel
Travel has a search pattern segmented by exact variation: destination name, airline name, package type. That is why the format of a specific landing page, like the 14 "sell miles <airline>" pages at Master Milhas, works better than a single generic page trying to cover everything.
Reviews and social proof matter more in travel than in many sectors, because the booking decision involves trusting something the customer has not yet experienced. Aggregate rating schema and visible testimonials help both the rich result and direct conversion.
Seasonality is not just an editorial calendar detail: pages about high season, holidays and celebration dates need to be indexed and optimized in advance, because the search peak already starts weeks before the date itself.
03Scope
What is in scope
The four workstreams below follow the same pattern validated at Master Milhas: a specific page at the center, a sales flow built to convert, and structured data that supports trust at the moment of booking.
Exact-variation landing pages
Specific pages by destination, airline or service type, following the pattern that already worked at Master Milhas.
Optimized sales flow
A sales or booking page built to convert, with its own client area when the model calls for it.
Booking structured data
TouristTrip, Hotel or Product markup depending on the service sold, with aggregate rating.
Seasonality calendar
A publishing and optimization plan set ahead of the sector's highest-search dates.
04Technical edge
Structured data that matters in travel
`TouristTrip` or `Hotel`, with aggregate rating and price range, help Google present the offer with rich information in the search result. For platforms selling direct to consumer, like a miles or ticket flow, `Product` and `Offer` schema play the same role.
- TouristTrip or Hotel with aggregate rating
- Product and Offer in direct-to-consumer sales flow
- FAQPage about cancellation policy, deadline and payment method
- Schema review before every high season
05GEO
Travelers ask an AI about destination and price
Planning a trip with help from ChatGPT or Gemini is already common: itinerary suggestions, price comparisons, best time to travel. Content structured by destination and by service raises the chance the brand shows up in that conversation. This sits in the same plan, alongside GEO: SEO for AI.
06Comparison
Travel against education, another seasonal sector
Travel and education share strong seasonality, but the page format that converts is different.
| Travel | Education | |
|---|---|---|
| Search peak | High season and celebration dates | Admissions and enrollment period |
| Core page | Sales or destination page | Course page |
| Core schema | TouristTrip, Hotel, Product | Course, EducationalOrganization |
07Measurement
What you track in the App
Rankings by destination and by service type, organic traffic by landing page and AI citations land in the real-time report. The exact-variation landing page pattern, as at Master Milhas, tends to scale fast once the first set of pages ranks.
The seasonality calendar also appears in the App, showing which pages need attention before each season's peak next year, with enough lead time for content to be reviewed and pick up fresh crawling from Google.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Exact-variation landing pages
Specific pages by destination, airline or service.
Optimized sales flow
A booking structure built to convert.
Booking structured data
TouristTrip, Hotel or Product with aggregate rating.
Live reporting in the App
Rankings by destination and AI citations, 24 hours a day.
09Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
10Who it is for
Where this work pays off the most
An agency or operator dependent on ads
Bookings concentrated in paid campaigns, with no meaningful organic traffic. Exact-variation landing pages cut that dependence month over month.
A platform selling direct to the traveler
A self-service sales flow, like miles or packages, needing an optimized product and checkout page, in the mold of what worked at Master Milhas.
A business with a strong seasonal peak
High season carrying most of the year's revenue. The SEO calendar anticipates optimization to capture search before the peak.
11Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What made the Master Milhas site rank so fast?
14 landing pages specific to each airline, like "sell delta miles", instead of a single generic page. "Sell delta miles" reached second place on Google's first page.
Why does seasonality matter so much in travel?
Because the search peak starts weeks before the date itself. A page about high season or a holiday needs to be indexed and optimized in advance.
Do customer reviews really help travel SEO?
They do, both for Google's rich result and for direct conversion, because the booking decision involves trusting something not yet experienced.
Does the work include the sales flow, not just content?
Yes, when it makes sense for the business. At Master Milhas, the self-service flow with a client area was part of the delivery.
How long before I see results?
Exact-variation landing pages, with less competition, tend to rank faster than the sector's generic, competitive terms.
Do travelers already use AI to plan trips?
Yes, for itineraries, price comparisons and the best time to travel. Content structured by destination raises the chance the brand gets cited.
Keep reading
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