SEO and GEO book · Holistics
SEO and GEO book: Holistics, the advanced guide from people who do the work.
Written by Digo Garcia, André Mousinho and Gabriel Raposo, the book shows how to make content, technical SEO and authority orbit together around the pages that sell, on Google and in AI answers. Beta edition, in English and Portuguese.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO book
Looking for an SEO book that goes past the basics? Holistics is the SEO and GEO book written by the three specialists who run Netlinks: Digo Garcia, who has been doing SEO since 2003, André Mousinho, who took Rock Content to the top of "digital marketing" in Brazil, and Gabriel Raposo, who builds authority and press coverage for major banks.
The book's thesis fits in one picture: at the center, the pages that sell (home, category, product, service). Around them, three orbits: content, technical SEO and authority. Work a single orbit and you become a commodity. Make all three spin together, on Google and in AI answers, and search turns into revenue.
Twenty-two chapters in six parts, with real stories from the operation, practical challenges at the end of every chapter and two paths for each major decision: the technical, aggressive one and the brand-led, conceptual one. This is the beta edition, published to be improved by readers in the field.
- 22
- chapters in six parts
- 254
- pages in the PDF edition
- 3
- authors who run SEO and GEO every day
- 2
- languages: English and Portuguese
02The book
What Holistics is
Holistics is an advanced SEO book for people who need search to bring customers, not just visits. It starts from something the three authors say in every meeting: the market learned blog SEO, and very few people know how to do SEO for the pages that actually sell.
Search also got bigger. Google answers with artificial intelligence at the top of the page, and ChatGPT, Gemini and Perplexity became places where people research vendors. The book treats GEO (optimization for AI answers) as part of the same job, with the same core and the same orbits.
The tone is that of people telling how they did it: with humor, with the mistakes that cost a lot and with the shortcuts Google allows. Each author leads the part they run every day, and the superhero T-shirts in their author photos became a method:
- Digo Garcia, in Batman, leads technical SEO: architecture, crawl budget, domains, indexing and security.
- André Mousinho, in Superman, leads content: intent, experience, page anatomy and AI-assisted content.
- Gabriel Raposo, in Spider-Man, leads the web: links, press and brand.
03Contents
The six parts and 22 chapters
Read it in order or jump straight to what hurts.
| Part | Chapters |
|---|---|
| I · The Core | Search got bigger · How search decides · Pick the right fight |
| II · The Content Orbit | What people search for · What people want to find · Breaking intent ties · Lived experience beats tips · Anatomy of a winning page · AI content that doesn't sound like a robot |
| III · The Technical Orbit | SEO beyond the blog · Architecture, crawling and crawl budget · Domains · Indexing, speed and structured data · When the site gets hacked |
| IV · The Authority Orbit | The link search engines respect · Outreach, press and becoming a source · Brand, the link nobody can buy |
| V · The New Surface | How AI chooses whom to cite · GEO in practice and how to measure it |
| VI · From Strategy to Contract | Selling SEO without promising what you don't control · Project management and the calm client · The holistic 90-day plan |
04In practice
What you learn
Pick the right fight
The seven-and-three rule, SERP forensics and the chance-versus-value matrix, so you stop spending months on the wrong keyword.
Break intent ties with design
The illustration test: when two similar searches need one page or two, and why the first screen decides rankings.
SEO for the pages that sell
Home, category, product, service, catalog and classifieds pages, with filters, pagination and city pages that stay clear of spam.
Domains and crawl budget
New or old domain, one or many, subfolder or subdomain, migrations, and how to make the crawler read what matters.
Authority without hypocrisy
The link search engines respect, a risk rating for each tactic, press, co-citation and brand.
GEO and measurement
How AI chooses whom to cite, extractable pages, the brand as an entity and a monthly AI visibility panel.
05Formats
Beta edition, in English and Portuguese
Holistics comes out first as an ebook on Amazon, in English and Portuguese editions. A printed run is shared with Netlinks clients and partners.
This is the beta edition: the authors chose to put the book out quickly and improve it with feedback from readers in the field. The revised edition replaces the beta in the store.
If you want to apply the content with guidance, the group offers two paths: study at Rankys, the SEO and GEO school founded by the same three authors, or hire Netlinks to execute.
06Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Leads link building and digital PR at Netlinks and ran, for Netlinks, the authority programs for BTG Pactual and Agibank. Before that, a career at Ambev. Owns the authority that holds up both rankings and citations inside AI answers.
Link building and PR · BTG Pactual and Agibank for Netlinks
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
07Who it is for
Where this work pays off the most
SEO professionals
People who already know the basics and want the next level: pages that sell, large-site technical SEO, authority and GEO.
Marketing leaders
People who decide where the team's time goes and need to hold search accountable with business metrics.
Agency owners and consultants
People who sell and run SEO projects and want a method, arguments and a ready 90-day plan.
FAQ
Frequently asked questions
What is the Holistics book?
It is an advanced SEO and GEO book written by Digo Garcia, André Mousinho and Gabriel Raposo, specialists at Netlinks. It has 22 chapters in six parts on content, technical SEO, authority, AI answers and managing search projects, with real cases and a 90-day plan.
Is the book for beginners?
The book explains the fundamentals when needed, but it was written for people who already work in marketing or SEO and want to go beyond the basics. Beginners get more out of it by pairing the reading with Rankys courses.
Does the book cover GEO and AI search?
Yes. A full part covers how Google's AI answers, ChatGPT, Gemini and Perplexity choose whom to cite, and how to measure a brand's presence in those answers. The topic also runs through the content, technical and authority chapters.
Where can I buy Holistics?
The book comes out as an ebook on Amazon, in English and Portuguese editions. Until the store page is live, this page will be updated with the link as soon as it is published.
Is there a print edition?
In this beta edition, the print version is a run shared with Netlinks clients and partners. Public sales start with the ebook.
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