Brasília · DF
SEO and GEO agency · Backed by Google for Startups
The SEO agency for companies entering Brasília, Brazil.
Netlinks helps foreign and multinational companies rank in Brasília, a Brazilian market where public-sector procurement and institutional credibility decide most purchases. Keyword mapping, content, authority, technical SEO and structured data arrive ready for you to approve, tracked live in the App.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO and GEO in Brasília
Brasília · Federal District · Federal District and surrounding area
Entering the Brasília market means competing for search demand that has been active in Brazil since long before your brand showed up locally. Brasília is a Brazilian market where public-sector procurement and institutional credibility decide most purchases, and the buyer there compares options in Google, and increasingly inside ChatGPT and Gemini, before ever hearing your name.
Netlinks is an SEO and GEO agency built to bring foreign and multinational companies into the Brazilian market the right way: not a translated page, but a page built for the Brasília buyer, in Portuguese, with the local proof points, structured data and authority signals that a Brazilian search engine and a Brazilian AI answer both look for. We have run this playbook since 2017, for more than 200 companies, generating over R$ 100 million in sales for clients.
The work runs on the same Netlinks App used for every client, in English, Portuguese and Spanish, with headquarters in Belo Horizonte and structure in London, Santiago and Panama City. The team meets you remotely, on your time zone, for the diagnosis, plan presentation and quarterly review, with daily tracking in the App and on WhatsApp.
02Local industries
Who searches here, and what they search for
Public sector and procurement
Companies selling to federal agencies compete on very specific technical terms, where a credentials page and track record outweigh price.
Legal and regulatory consulting
Law firms and regulatory consultancies concentrated around the Setor Comercial Sul compete on specialty authority, not search volume.
Embassies and international organizations
A specific B2B services market, with multi-language search and a heavy weight on institutional reputation.
Franchises and service retail
Águas Claras and the Sudoeste concentrate expanding franchises and service chains, competing on per-location local SEO.
Higher education and exam prep
One of the most competitive search verticals in the country, with high volume and a seasonal decision cycle tied to public exam calendars.
Govtech
A growing cluster of companies selling technology into government, with low-volume, high-value technical terms.
03Service model
How we work with you
Remote meetings, headquartered in Belo Horizonte. In-person visits are reserved for Belo Horizonte and São Paulo; for Brasília the diagnosis, plan and quarterly review happen by video call, on your time zone.
A senior consultant owns your account from the first diagnosis through the quarterly review, with the full team executing behind them. You approve every deliverable before it goes live.
24-hour support with Alfred, the artificial intelligence that runs our delivery queue and answers on WhatsApp any time, with the human team in the same thread.
We also serve the wider Federal District and surrounding area, and, from Brazil, companies across the United States, the United Kingdom, Chile and Spain, in English, Portuguese and Spanish.
04Market entry
What it takes to rank in Brasília as a foreign company
A translated homepage does not rank in Brasília. Google and the AI models both weigh local signals: a Portuguese-language page written for the local buyer, a Brazilian address and phone number in structured data, links and mentions from outlets the local market actually reads, and proof that you understand the regulatory and business context of Brazil.
Three things separate a market-entry SEO project that works from one that stalls:
- Local keyword mapping. The terms a Brasília buyer types are rarely a literal translation of the terms your home-market buyer uses. Mapping starts from Brazilian search data, not from your existing site structure.
- Content written for the destination market, not translated. A content marketing agency with local writers produces pages that read as native Portuguese, with local currency, units and references.
- Structured data and authority anchored in Brazil. Structured data that states a Brazilian entity, address and service area, plus links and press coverage in outlets your Brasília buyer actually reads, through our authority practice.
05Scope
What an SEO agency in Brasília needs to deliver
The scope below is what a serious market-entry project in Brasília requires, regardless of your sector.
Diagnosis with real local competition
A technical audit and keyword map built against the companies that actually compete for your term in Brasília, not a global average. See SEO audit.
Native Portuguese content
Service pages, guides and answer content written by someone who understands the local buyer, not translated from your home-market copy.
Authority in outlets Brazil reads
Link building and digital PR through Atômico Press, in the outlets your Brasília buyer actually follows. See link building agency.
Technical SEO for a new market
Hreflang, canonical structure and site architecture set up correctly from day one, so Google treats the Brazilian pages as a first-class market. See technical SEO.
GEO and AI monitoring
Presence in ChatGPT, Gemini, Claude, Perplexity and Copilot answers to Portuguese-language questions, tracked by model.
Live reporting in the App
Rankings, traffic and AI citations for the Brazilian market, visible in the same dashboard as every other market you run.
06Decision
When SEO in Brasília is worth the investment
It pays off when real search demand for your category already exists in Brasília and a local or international competitor is already capturing it. The diagnosis shows this in numbers before any proposal: search volume, who ranks today, and the size of the opportunity.
Three signals that it is time, common to companies entering Brazil through Brasília:
- Paid search alone is not sustainable. Auction costs for a new entrant in a competitive Brazilian market climb fast. Organic is what holds acquisition cost down once the paid campaign ends.
- The local page exists but was translated, not built. A page that reads as translated loses the local buyer's trust before it loses the ranking.
- A competitor already localized and started ranking. Authority built in Brazil compounds, and the earlier you start, the cheaper it is to catch up.
If you already have a local team and only need technical direction, that is SEO consulting. If you want the whole market-entry operation run for you, that is the SEO agency.
07Coverage
Districts and neighboring cities
Districts
- Asa Sul
- Asa Norte
- Setor Comercial Sul
- Sudoeste
- Águas Claras
- Lago Sul
- Lago Norte
- Setor Bancário Sul
Neighboring cities we serve
- Taguatinga
- Ceilândia
- Gama
- Planaltina
- Valparaíso de Goiás
- Luziânia
08Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
09Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
Do you serve companies with no office in Brasília or in Brazil?
Yes, it is one of the most common projects we run. Netlinks handles the local keyword research, native Portuguese content, structured data and authority building that a company entering Brazil rarely has in-house, with meetings on your time zone.
Do you translate our existing pages or write new ones?
We write new pages for the Brasília and Brazilian market. A translated page rarely ranks, because it misses the local keyword, the local proof points and the structured data a Brazilian search engine expects. See content marketing agency.
How long does it take to rank in Brasília?
Long-tail terms and technical fixes usually move rankings in 30 to 60 days. Competitive head terms, especially against established local players, are a quarterly effort. The estimate comes out of the diagnosis, with volume and difficulty on the table.
Do you cover the whole Federal District and surrounding area, or just the city center?
We cover the full metro area, including Taguatinga, Ceilândia, Gama and the rest of the region, with the same scope and the same team.
Does the work include showing up in ChatGPT and Gemini answers, in Portuguese?
It does, in the same contract. Citable Portuguese-language content, structured data and citation monitoring across dozens of models sit in the same plan and the same report. See GEO: SEO for AI.
We already have a headquarters SEO team. How does this fit with them?
Netlinks runs the Brazil-specific work: local keyword mapping, native content, hreflang and Brazilian authority, while your headquarters team keeps ownership of global strategy. Priorities are agreed together and the queue is visible to everyone in the App.
How do I track what the agency is doing for the Brazilian market?
In the Netlinks App, 24 hours a day: rankings, traffic, AI citations and the delivery queue, with approval piece by piece. There is also a WhatsApp group with the team and with Alfred, our AI support layer.
Keep reading
Related services
11Where we work
Brazilian roots, work delivered in three languages
Headquartered in Belo Horizonte, Brazil, with structures in London, Santiago and Panama City. We run SEO and GEO programs for companies in the United States, the United Kingdom, Latin America and Spain.
Brazilian cities with a dedicated page
Countries
- United States
- Brazil
- United Kingdom
- Chile
- Spain
- Latin America
Languages
- English
- Portuguese
- Spanish
US accounts are run in English by the same senior team, in a compatible time zone.
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
Prefer WhatsApp?
Chat directly with a Netlinks Expert on WhatsApp.
Rather talk now? WhatsApp is answered by the team, with Alfred covering the rest of the day.
Talk to an Expert
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