SEO by vertical · Multiple industries
SEO for any industry, with a diagnosis specific to your sector.
Legal, manufacturing, real estate, franchises, construction, insurance. The sector may not have a dedicated page here, but the diagnosis always starts from the same place: how your customer searches, what competitors already occupy, and what Google and AI models need to understand about your company.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO for Any Industry
The Response Marketing Method was not built for one specific sector, it was built to answer four questions that apply to any business: who searches for what, why the competitor shows up first, what can be fixed now, and what that is worth in revenue.
Sectors like legal, manufacturing, real estate, B2B SaaS, franchises, automotive, construction and insurance have their own search and content particularities, even without a page dedicated to each one here. The initial diagnosis is what reveals that particularity before any execution starts.
The foundation of the work is the same one applied to healthcare, finance and technology: a read of real competition, keyword mapping by intent, structured data suited to the type of business, and GEO for the AI models your customer already uses.
- 200+
- companies served since 2017
- R$ 100 M+
- in sales generated for clients
- 24h
- of tracking in the App and on WhatsApp
02Diagnosis
What changes from sector to sector
Legal and real estate carry a strong local and regulatory component, similar to what applies to healthcare: authority and trust weigh more than content volume published.
Manufacturing, construction and B2B SaaS have long sales cycles and a technical audience, similar to the logic applied to technology and to B2B business: a detailed service page matters more than a generic blog.
Franchises and insurance often combine multiple locations or multiple products under one brand, which brings the technical work closer to local SEO and to e-commerce category architecture.
03Scope
What is in the sector-specific diagnosis
The four workstreams below form the same diagnosis applied to any sector Netlinks serves, tailored to your specific segment before any execution begins.
Sector competitive analysis
Who occupies the space in your segment today, with what content and with what authority.
Sector keyword mapping
Terms your specific customer actually uses, often different from the company's internal jargon.
Fitting structured data
Schema chosen based on the type of business: Service, LocalBusiness, Product or Organization, among others.
GEO on the right channel
Preparation for the channels your customer actually uses, from Google to conversational AI.
04Technical edge
Structured data chosen by type of business
There is no single correct schema for any given industry. A law firm benefits from `LegalService` and `Person` with the professional's credentials. Manufacturing with a technical catalog benefits from detailed `Product` markup. The initial diagnosis decides which markup really matters for your case.
- LegalService and Person for law firms and independent professionals
- Product and Organization for manufacturing and industrial companies
- LocalBusiness for franchises with multiple locations
- FAQPage whenever there is a recurring customer question
05GEO
Where your customer asks, regardless of sector
Google, ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI, YouTube, Reddit and forums. The Response Marketing Method maps where your specific customer's question gets asked, and that applies to any segment, not only the ones with a dedicated page on this site already.
06Comparison
How to decide where to start, in any sector
Three simple questions help decide the initial priority, regardless of the niche.
| Question | If the answer is yes | If the answer is no |
|---|---|---|
| Is there a strong local component? | Prioritize local SEO and Google Business Profile | Focus on national authority |
| Is the sales cycle long? | Content by decision stage | Focus on a direct conversion page |
| Is there strong portal or marketplace competition? | Prioritize authority and link building | Focus on technical and content work first |
07Measurement
What you track in the App
Rankings by your sector's keywords, organic traffic, technical site health and AI citations land in the same real-time report, regardless of the niche.
What changes from sector to sector is the relative weight of each metric, and the initial diagnosis already defines which ones matter most to track closely in your case.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Sector-specific diagnosis
The right competition, keyword and channel for your business.
Fitting structured data
Schema chosen based on the type of business.
Plan by decision stage
Content organized by your customer's real buying cycle.
Live reporting in the App
Rankings, traffic and AI citations, 24 hours a day.
09Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
10Who it is for
Where this work pays off the most
A company in a sector with no dedicated page here
A segment that has not found its own page on this site, but that follows the same diagnosis-and-execution logic behind any other sector served.
A business that already tried generic SEO with no result
A previous engagement that applied a standard strategy, without considering the sector's real particularity. A specific diagnosis usually reveals what was left out.
A company entering a market new to them
Diversifying into a segment different from the company's history, without yet understanding how that new market's customer searches.
11Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
My sector doesn't have a dedicated page on this site. Do you still work with it?
Yes. The initial diagnosis is the same protocol for any segment and reveals your sector's particularity before any execution.
Does the method work the same way for legal, manufacturing and real estate?
The method is the same, but the priority changes: local component, sales cycle and portal competition define where to start in each case.
How do you decide which structured data to use for my segment?
The initial diagnosis maps the type of business and recommends the fitting schema, whether LegalService, Product, LocalBusiness or another.
Does GEO work for very niche sectors?
It does. The Response Marketing Method maps where your specific customer asks, whether on Google, conversational AI or a specialized forum.
How long before I see results in a sector with no direct competition from a specialized agency?
Sometimes faster, precisely because of the lower competition. The initial diagnosis estimates the timeline based on real volume and difficulty for the term.
Why choose Netlinks for an uncommon sector?
For the method, not for prior specialization in the niche: the technical diagnosis, intent-based mapping and tracked production apply to any segment.
Can I request a diagnosis for more than one segment of the same company?
Yes. Companies with more than one line of business get a diagnosis per segment, because the right competition and keyword change from one to the other.
Keep reading
Related services
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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