Gabriel Raposo
Chief Authority Officer
Gabriel Raposo is a partner at Netlinks and head of the Link Building and PR department, recognized as one of Brazil's leading specialists in the field. His path is defined by hands-on experience, built within one of the most technical organic acquisition operations in the country. Before Netlinks, he worked at Ambev and took his first steps in marketing as an Outbound prospecting intern, a role in which he quickly stood out for his discipline and his ability to generate opportunities. It was during this period that he worked alongside Digo Garcia, then a marketing manager, a partnership that would later lead him to Netlinks: when the company was founded, Digo invited him to join the team. At Netlinks, Gabriel grew from the prospecting team to leading Link Building and PR, mastering strategies for authority building, press relations and the acquisition of high-quality links. Among his main achievements are projects for brands such as Agibank and the acclaimed work developed for BTG, carried out entirely by him. Today, he leads the department that is the foundation of Netlinks' digital authority methodology. In 2026, he co-authored the book Holistics (The Holistic Approach to Search: SEO, GEO and Websites That Sell) with Digo Garcia and André Mousinho.
LinkedInCredentials
Education
- •Education built through hands-on experience, developed and refined within Netlinks, in one of the most technical Link Building and PR operations in Brazil
- •PUC Minas — Business Administration
- •SENAI MG — Electrical Engineering Technician
Experience
- •Partner at Netlinks and head of the Link Building and PR department
- •Recognized as one of Brazil's leading Link Building and PR specialists
- •Formerly at Ambev
- •Started his career in Outbound prospecting, alongside Digo Garcia, in a marketing operation prior to Netlinks
- •Specialist in digital authority building, press relations and high-quality link acquisition
Certifications
- SEMrush [SEO certificate]
- Rock Content [Content Marketing]
- Blue Academy UK [Technical SEO]
Awards
- Co-author of the book Holistics: The Holistic Approach to Search, SEO, GEO and Websites That Sell (2026)
- Significant results in organic acquisition for Agibank
- Sole lead of the acclaimed Link Building and PR project for BTG
- Recognized among the leading Link Building and PR professionals in Brazil
From the blog
Articles by Gabriel Raposo
How Much Does Digital Press Relations Cost in 2026
If you have ever requested a press relations proposal, you probably received three quotes with wildly different numbers and no explanation of what separates them. That price gap follows a logic, and it comes down to four variables.
Backlink audit: how to tell if your site's link profile has become a liability
If your site has ever gone through a cheap link package, switched agencies more than once or inherited an old domain, there is a real chance you are ranking on the back of links you cannot trace. And a vendor who refuses to show the full list is, on its own, reason enough to audit.
Link Building: The Complete Guide to SEO and AI Citations
> **Link building is the discipline of earning links from other websites pointing to yours, signaling authority and relevance to search engines. In 2026 this logic goes beyond Google: links also feed which sources ChatGPT, Perplexity and Gemini choose to cite. A quality editorial backlink is no longer just about ranking, it has become a trust criterion that determines whether your brand shows up or disappears from the AI's answer.**
Link Building for B2B Companies: What Works and What Sinks Your Site
Link building for B2B companies plays by its own rules: high ticket, long sales cycle and a buyer who checks the source before requesting a quote. This guide separates what still builds authority for a B2B operation, what has become a liability, and how to audit your domain's link profile.
Buying backlinks: quality criteria, risk signals and what to demand in the report
Your link vendor sends over a spreadsheet with 50 domains, inflated DA metrics and zero traffic data. You pay, the link goes live on a site nobody reads, and the authority that was supposed to arrive never does.
Digital PR: how to earn editorial coverage that drives SEO, authority and AI citations
Your company probably has a press release sitting in some journalist's inbox that will never be opened. The problem is almost never the outlet: it is the story angle, the timing and the relationship behind the pitch.
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