Digo Garcia
Founder & Specialist in AI, Technical SEO and Engineering
Digo Garcia is co-founder of Netlinks and one of the Brazilian professionals with the most hands-on experience in organic acquisition, SEO and digital authority building. Born and raised in Vale do Jatobá, in Belo Horizonte, he began his journey on the internet as a teenager, creating websites, online communities and digital projects when the Brazilian market was still taking its first steps. Over more than two decades of work, he has taken part in the evolution of the Brazilian internet across different cycles, from content portals to the current era of artificial intelligence. His career includes roles at companies such as Letras.mus.br and Méliuz, as well as projects developed in partnership with Globo.com, where he worked on initiatives focused on organic growth, digital products, user experience and audience acquisition. In 2017, he founded Netlinks alongside Nathália Barcala. What began as an operation specialized in SEO and Link Building grew into a company recognized for its technical depth and its ability to generate sustainable growth for national and international brands. Throughout his career, he has led projects for companies across many industries and has been directly involved in building strategies for organic acquisition, content, technical SEO, user experience and digital positioning. Today, he works at the intersection of SEO, artificial intelligence and data engineering, developing his own methodologies for monitoring search engines, generative AI systems and new ways of discovering content on the internet. He is the author of articles on the NETLINKS Method, SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI monitoring and digital transformation. His work focuses on understanding how brands can build authority and relevance in a landscape increasingly shaped by algorithms, AI agents and new search platforms. In 2026, he co-authored the book Holistics (The Holistic Approach to Search: SEO, GEO and Websites That Sell) with André Mousinho and Gabriel Raposo.
LinkedInCredentials
Education
- •Education built on theory and a lot of practice over more than 20 years creating websites, portals, online communities, digital products and marketing operations for companies of different sizes and niches.
- •UNINTER - Digital Marketing - 2018/2021
- •UNIBH - Advertising - 2004/2006
- •COTEMIG - Management Informatics - 2001/2003
Experience
- •More than 20 years working in the digital market
- •Co-founder and Global CEO of Netlinks
- •Formerly at Letras.mus.br and Cifraclub
- •Formerly at Méliuz and creator of Idinheiro
- •Involvement in digital projects and operations in partnership with Globo.com
- •Specialist in SEO, Link Building and Performance Marketing
- •Architect of organic acquisition and artificial intelligence strategies
Certifications
- Harvard [Machine Learning and AI with Python certificate]
- SEMrush [Advanced SEO certificate]
- Blue Academy UK [Technical SEO certificate]
- Rock Content [Content Marketing certificate]
- Google Marketing by Conrado Adolpho [Exclusive Mentorship]
- Search Marketing by Paulo Rodrigo [In-person SEO course in São Paulo]
Awards
- Co-author of the book Holistics: The Holistic Approach to Search, SEO, GEO and Websites That Sell (2026)
- Best technology supplier [ABIH-MG]
- Partnership with Globo.com at age 22
- Top student at Cotemig [featured in 2003 magazine]
- Interview on the Digital Market [Revista Vila Madalena, São Paulo]
- Best SEO agencies by Jivochat [Netlinks]
- Biography published in the Estado de Minas newspaper
- Author of the NETLINKS Method and Atomic Traffic
From the blog
Articles by Digo Garcia
B2B SEO: how to build the machine that turns search into pipeline
SEO Analysis: What a Real Diagnosis Contains (and What Is Just a Tool Report)
GEO Agency: what it actually delivers and how to hold it accountable for results
Google AI Mode: how to show up in Google's conversational search answers
Structured data: what it is and which Schema.org types to use in 2026
Structured data consists of code markup, usually in JSON-LD format following the Schema.org vocabulary, that describes a page's content for machines. It identifies entities such as company, product, service, author and event, allowing search engines to display rich results and AI models to interpret, cite and recommend the brand accurately in generated answers.
How Much Does SEO Cost in 2026? Market Ranges and What Defines the Price
Website Optimization: What to Fix First to Climb in Google and in AI Answers
Website optimization is the set of technical and structural fixes that make pages faster, more crawlable and more understandable for Google and for AI systems like ChatGPT, Gemini and Perplexity. It covers rendering, image compression, caching, redirects, canonicals, sitemaps, titles, internal link architecture, mobile and security. Done well, it lowers the crawl cost for search engines and improves organic position without relying on new content.
AI Monitoring: how to know if ChatGPT, Gemini and Perplexity mention your brand
E-commerce SEO: how store architecture decides who sells
E-commerce SEO is the set of technical and content practices that makes category and product pages rank on Google and get cited by AIs like ChatGPT and Gemini. It involves category architecture, handling of filters and canonicals, product structured data, page speed and platform-specific adaptations for VTEX, Shopify and WooCommerce.
International SEO: How to Structure Your Site to Rank in More Than One Country
E-E-A-T: how to prove experience, authority and trust to Google and to AI
Core Web Vitals: What They Measure, the Targets, and How to Fix Them
Core Web Vitals are the three metrics Google uses to evaluate the real loading and interaction experience of a website: LCP (how fast the main content shows up), INP (response time to clicks and taps), and CLS (visual stability of the page). They have been part of the ranking signals since 2021 and are measured with real user data collected by Chrome.
Black Hat SEO: what it is, techniques, and why it can destroy your traffic in 2026
Black Hat SEO is the set of techniques that manipulates search engine guidelines to rank fast, outside Google's rules. It includes practices like keyword stuffing, cloaking, site networks (PBN), hidden text, doorway pages and, more recently, mass AI-generated content without human review. In exchange for an immediate gain, it exposes the domain to penalty, deindexation and loss of the traffic you built.
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