Quality backlinks come from sites relevant to your industry, with solid domain authority and genuine editorial content. The main strategies for earning them are:
- Guest posting: writing guest articles for blogs and portals in your industry. The content needs to be high quality and relevant to the publication's audience.
- Digital PR: creating stories and data the press wants to cover. Original research, case studies and exclusive data are excellent coverage generators.
- Linkable assets: free tools, calculators, detailed infographics and definitive guides that other sites want to reference.
- Broken link building: finding broken links on relevant sites and offering your content as a replacement.
- Unlinked mentions: monitoring mentions of your brand that have no link and requesting one be added.
What matters most is that the link is editorial: someone chose to link to you because the content adds value, not because it was paid for or traded.