Yes. Hosting directly impacts three critical SEO factors: loading speed, availability (uptime), and security. Slow or unstable hosting hurts Core Web Vitals, frustrates users, and can lead Google to reduce crawl frequency.
Hosting factors that affect SEO:
- Server response time (TTFB): cheap hosting on overcrowded servers results in high TTFB, which worsens LCP.
- Server location: servers close to your target audience mean lower latency. For a Brazilian audience, servers in Sao Paulo are ideal.
- Uptime: if the site goes down frequently, Google and AI engines may lose trust in the domain.
- SSL/HTTPS: practically every modern hosting provider offers a free SSL certificate.
Netlinks uses Google Cloud for client websites, with optimized servers and a global CDN. That guarantees excellent loading speed and 99.9%+ availability.