For a page to appear in Google's results, it needs to be discovered, crawled and indexed. Speeding up this process is especially important for new content that needs visibility fast. The main strategies are:
- Google Search Console: use the URL inspection tool to request indexing of new pages. Google processes these requests within minutes or hours.
- An up-to-date sitemap: submit an XML sitemap with the new URLs and update it whenever you publish content.
- Internal links: link to the new page from pages already indexed on your site. This helps Googlebot discover it naturally.
- Social media and sharing: distributing the link on social platforms can accelerate discovery.
Avoid common mistakes that block indexing: robots.txt blocking Googlebot, an accidental noindex meta tag, a canonical pointing to another page and duplicate content with no differentiation. Check these points if a page is not getting indexed.