SEO KPIs can be divided into three levels: output metrics (what Google sees), engagement metrics (what the user does), and business metrics (impact on revenue).
Output metrics:
- Average position for target keywords
- Impressions in Google Search (how many times your site appeared)
- Indexed pages vs total pages
- Core Web Vitals (LCP, INP, CLS)
Engagement metrics:
- Organic traffic (sessions, users)
- Average CTR in search results
- Time on page and bounce rate
- Pages per session
Business metrics:
- Leads generated by organic traffic
- Revenue attributed to the organic channel
- Organic vs paid acquisition cost
The most important thing is not to measure everything at once. Define 5 to 7 priority KPIs aligned with your business goals and track them monthly. At Netlinks, monthly reports focus on the KPIs that matter for each client, with no vanity-metric noise.