It works for both, but the priority channels change. In B2B, researching through AIs is far more common: decision-makers research vendors, compare solutions and ask ChatGPT for recommendations as a first step. The journey is long and consultative, which makes every AI citation extremely valuable. LinkedIn, technical content and whitepapers carry more weight.
In B2C, the biggest impact tends to come from SEO and blog content, with GEO as a complement. When someone asks an AI "what is the best [product] for [need]", brands with well-structured content and digital authority show up in the answer. YouTube and Reddit are also strong B2C channels.
In both cases, the principle is the same: be where the customer is searching, with the right answer, in the right format. Netlinks works with both B2B and B2C clients, adjusting the method's pillars to each business profile.