No. SEO is one of the components of Response Marketing, but it is not the same thing. SEO focuses on ranking pages in Google's organic results. Response Marketing focuses on making your brand the answer across every channel where the customer searches: Google, generative AIs, YouTube, LinkedIn, Reddit and communities.
In practice, a traditional SEO strategy can completely ignore generative AIs. A site can sit at position 1 on Google and never be cited by ChatGPT. Response Marketing closes that gap by working on SEO, GEO and social presence in an integrated way.
Another difference is that traditional SEO cares a lot about rankings and traffic. Response Marketing cares about "being the answer", regardless of the format. Whether the answer appears in an AI citation, a Google snippet, a YouTube video or a LinkedIn post, the goal has been achieved.