Link Building

What is the difference between dofollow and nofollow links?

Dofollow links (the default) pass SEO authority from the source page to the destination page. They are the links that actually count for ranking. Nofollow links (with the rel="nofollow" attribute) tell Google that the source page does not endorse the link and should not pass authority.

In practice, nofollow links are used in: sponsored links (advertising), user-generated content (comments, forums), social media links and links you do not trust or do not want to endorse. Google also introduced rel="sponsored" (for paid links) and rel="ugc" (for user content) as more specific variants.

For link building, the focus should be on dofollow links from relevant websites. But nofollow links from high-authority sites (such as major news portals) also have value: they generate traffic, brand visibility and diversity in your backlink profile. A 100% dofollow profile is actually suspicious. Naturalness includes a healthy mix of both types.

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