SEO-friendly URLs are short, descriptive, and use relevant keywords separated by hyphens. They help search engines and users understand the page's content before clicking. A good URL works like a mini summary of the page.
Best practices:
- Use keywords: /blog/o-que-e-geo is better than /blog/post-123.
- Keep it short: 3 to 5 words is ideal. Avoid URLs longer than 60 characters.
- Use hyphens, not underscores: Google treats hyphens as word separators, underscores it does not.
- No accents or special characters: use "servicos" instead of an accented version in the URL.
- Logical hierarchy: /servicos/seo/ is better than /seo/ if you have a services section.
- No unnecessary parameters: avoid ?id=123&cat=4 whenever possible.
Once published, never change a URL without implementing a 301 redirect. URLs that are already indexed and have backlinks accumulate value that is lost if the URL changes without a redirect.