Benchmarks vary by industry, company size, and digital maturity, but here are some useful references for the Brazilian market:
- Organic search CTR: position 1 between 25-35%, position 2 between 12-18%, position 3 between 8-12%. Beyond that it drops off quickly.
- Bounce rate: blogs between 65-80%, service pages between 30-50%, landing pages between 20-40%.
- Speed (LCP): good below 2.5s, needs improvement between 2.5-4s, poor above 4s.
- Organic conversion rate: e-commerce between 1-3%, B2B between 2-5%, SaaS between 3-7%.
- Organic traffic growth: 10-20% per month is good for new sites, 5-10% per month is good for mature sites.
These benchmarks serve as a reference, not as an absolute target. What matters most is comparing against your own historical data and your direct competitors. 8% monthly growth can be excellent in one industry and mediocre in another.