Google's AI Overview selects excerpts from pages that answer the user's question directly and reliably. To increase your chances of appearing, follow these practices:
- Answer in the first paragraph: after each H2 heading, deliver the direct answer before going deeper. The AI Overview frequently extracts those opening passages.
- Use lists and tables: information structured in lists (ul/ol) and tables is easier to extract and display in the AI Overview.
- Implement schema markup: FAQPage, HowTo and Article help Google understand the content's structure.
- Keep your content up to date: the AI Overview prioritizes recent sources, especially for fast-moving topics.
It is worth noting that appearing in the AI Overview can reduce clicks to your page (the user already got the answer), but it increases brand exposure. Monitor the impact on your traffic metrics and adjust the strategy as needed.