AI Overview is the Google feature that displays an AI-generated answer at the top of search results. When you search for something on Google, instead of seeing only the traditional 10 blue links, you first see an answer synthesized by Google's AI, which may cite sources and include links for further reading.
For anyone doing SEO, this changes the dynamics. Even if you hold the number 1 organic position, the AI Overview can push your result further down the page. On the other hand, if your content is cited by the AI Overview, you gain extra visibility with a stamp of credibility.
Optimizing for AI Overview follows principles similar to GEO: structured content, direct answers in the first paragraph, schema markup, domain authority. Netlinks treats AI Overview as part of the integrated Response Marketing strategy, not as something separate from SEO or GEO.