Google Business Profile (formerly Google My Business) is your company's profile on Google, shown on Maps and in local search results. For businesses with a physical presence, it is one of the most powerful organic visibility tools available.
A well-optimized profile includes: the exact company name, full address, phone number, business hours, quality photos, a business description with relevant keywords, correct categories and regular posts. Customer reviews are also fundamental: both the quantity and quality of reviews directly impact local ranking.
Beyond its impact on Local SEO, Google Business Profile feeds data to AIs. When a generative model looks up information about local businesses, the Google profile is a primary source. Keeping the information up to date and consistent builds trust with both search engines and AIs.