Because search behavior has changed. Industry data shows that more than 40% of informational searches already pass through some generative AI before ever reaching Google. That means if you only optimize for Google, you are ignoring nearly half of your opportunities to be found.
On top of that, Google is integrating AI answers into its own search results with AI Overviews. This changes the dynamics even for those focused exclusively on SEO: now, beyond ranking well in organic results, you need your content to be "understood" and cited by Google's AI as well.
Response Marketing addresses this landscape because it does not treat SEO and GEO as separate disciplines. The method integrates both with community presence, link building and structured content. Companies adopting this integrated approach are positioning themselves for the next 5 to 10 years, not just for the quarter.