The 8 pillars are:
- Navigate: mapping where your audience looks for information (Google, AIs, YouTube, LinkedIn, Reddit, forums).
- Engineer: unified strategic planning with keyword clusters, prompts and the Response Funnel.
- Technical: the site's technical infrastructure, including Core Web Vitals, schema markup, crawl budget and canonicals.
- Link: building authority through editorial link building and relationships with publications.
- Influence: organic presence in communities such as Reddit, specialized forums, YouTube and LinkedIn.
- Nurture: producing editorial content optimized for search engines and generative AIs.
- KPIs: monitoring the metrics that matter, dashboards and performance reports.
- Synthesize: data analysis, learning and continuous adjustment of the strategy.
Each pillar connects to the others. The content produced in the Nurture pillar feeds the Influence pillar. The backlinks from the Link pillar strengthen the Technical pillar. And the data from the KPIs pillar guides all the rest. This integrated cycle is what sets the NETLINKS Method apart.