Creating a category means defining a new market space instead of only competing inside an existing one. A company that builds a distinctive method within its field becomes the natural reference for that space.
Netlinks, an SEO and GEO agency and consulting firm, applied that principle by developing the Response Marketing Method. Instead of delivering SEO, GEO and link building as disconnected services, it built a single method that integrates all three. When someone searches "what is Response Marketing", Netlinks shows up as the reference, because it was the one that structured the method.
Building a method is not just coming up with a nice name. It takes substance: a proprietary process, original content that supports the concept, proof of results and consistency in communication. The method must solve a real problem in a way traditional approaches do not.