Learning · Backed by Google for Startups
SEO mentoring with people who run large accounts every day.
A generic course teaches concepts. SEO mentoring with Netlinks teaches what to do on your own site, from the same people who apply the technique to clients like Nobre, CLM Controller and Leo's Marble & Granite every month. Theory with the case on the table.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO mentoring
SEO mentoring solves a problem a recorded course does not: applying the technique to your specific site, with your history, your competition and your team's budget. It is the difference between watching a lecture on structured data and leaving the session knowing exactly which schema your product page is missing.
Netlinks runs this mentoring with people from the operation itself: the same specialists who serve more than 200 companies since 2017 and apply the shortcuts learned at Méliuz, Globo.com, Rock Content and LWSA. It is not a standardized course recorded once, it is a session where your case gets analyzed live.
It works both for someone who leads marketing and needs to understand SEO well enough to hold an agency accountable, and for someone who is already an SEO professional and wants to accelerate with people who deal with scale, GEO and structured data every day.
The session also works as a second opinion: a company that already hired a consultant and wants to confirm the proposed plan makes sense, or a professional who received a technical recommendation and wants to understand the reasoning before approving the investment.
- 200+
- companies served since 2017
- R$ 100 M+
- in sales generated for clients
- 3
- languages the mentors work in
- 1:1
- session analyzing your case, not a generic class
02Format
How the mentoring works
Netlinks' SEO mentoring is not a fixed grid of recorded classes. It is a program combining theory and practice, structured around where you are: someone starting out learns the fundamentals with a real example; someone already running SEO goes straight into technical SEO, GEO and structured data.
Every session starts from short technical material and goes straight to your site: the diagnosis a specialist would bring to a paying client is the same one applied in your mentoring, with the difference that you learn the reasoning behind each recommendation, not just receive a finished list.
Support continues between sessions: a specific question about an architecture decision, or about a result that did not show up, can get resolved before the next meeting, with no need to wait for the next class in the grid.
03Content
What goes into the mentoring
SEO fundamentals
How Google and AI models read, index and rank pages, no theoretical filler.
Applied technical SEO
A guided audit of your own site, with fixes prioritized by impact.
Keyword mapping
How to turn search volume into page priority, in practice.
Content that ranks and converts
The brief and outline structure used with Netlinks' own clients.
Risk-free link building
How to evaluate an authority opportunity without walking into a penalty.
GEO in practice
What changes to show up in ChatGPT, Gemini and Perplexity answers.
04Audience
Who this mentoring is for
- 01
Marketing manager
Needs to understand SEO well enough to hold whoever executes it to the right timeline and priority.
- 02
Entrepreneur
Wants to stop relying only on paid media and understand what to prioritize on their own site.
- 03
Junior to mid-level SEO professional
Already understands the basics and wants to accelerate with people who handle scale and GEO every day.
- 04
A newly formed in-house team
Will take on SEO at the company and needs a solid base before an expensive mistake.
05Format
What a mentoring session looks like in practice
Before the conversation, the specialist runs a quick diagnosis of your site: crawling, indexing and a read of your market's main keywords. That material opens the session, instead of a generic slide about what SEO is.
From there, the conversation follows your pace: someone with a specific question resolves it in one session, someone structuring SEO from zero usually prefers a few weeks of support, with a task between one meeting and the next.
The stated goal is always the same: leave each session knowing exactly what to do the following Monday, not with a list of concepts to study later.
06Comparison
Mentoring with a specialist or a recorded course
Both formats have their place. The difference shows up when it is time to apply what was taught on your specific site.
| Netlinks mentoring | Generic recorded course | |
|---|---|---|
| Who teaches | A specialist running large accounts the same month | An instructor with no contact with your case |
| Application | A diagnosis of your own site, live | A generic example, with no context for you |
| Question between sessions | Resolved before the next meeting | A generic forum, with no response deadline |
| Update | Reflects what changes in the algorithm this month | Recorded once, ages over time |
07Continuity
What to do after the mentoring
Whoever finishes the mentoring leaves with an action plan for their own site, not just class notes. Part of that plan can be executed in-house. The part that needs scale, like content production at volume or authority building, usually turns into a full SEO consulting engagement, with the same specialist leading it.
There is no obligation to hire after the mentoring. Many people leave with just the knowledge and apply it themselves, with the team they already have.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Diagnosis of your site
A real technical analysis applied in the session, not a generic example.
Prioritized action plan
What to do first, with the impact math explained.
Support material
A checklist and technical references to consult after the session.
A channel for questions between sessions
A specific question answered before the next meeting.
09Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
10Who it is for
Where this work pays off the most
Someone leading marketing without an SEO background
Needs to understand enough to hold execution to the right timeline and priority.
An entrepreneur relying on paid media
Wants to lower acquisition cost by understanding their own site.
An SEO professional looking to scale
Already knows the basics and wants to accelerate with people who run GEO and structured data every day.
A company evaluating a proposal received
Wants a second technical opinion before approving an SEO contract.
11Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
Who is SEO mentoring for?
For marketing managers, entrepreneurs and SEO professionals who want to apply the technique directly to their own site, guided by people who run large accounts.
Do I need prior SEO knowledge?
No. The mentoring adjusts to your starting point: beginners see fundamentals with a real example, practitioners go straight into technical SEO and GEO.
Does the mentoring analyze my actual site?
Yes. The diagnosis made during the session uses your own site as the example, not a generic case from a recorded course.
What is the difference between mentoring and full SEO consulting?
Mentoring teaches you to decide and execute. SEO consulting takes on execution with Netlinks' team. Many people start with mentoring and move to consulting when they need scale.
Does the mentoring cover GEO and SEO for AI models?
It does. Citable content, authority and structured data enter the program, with the same logic applied in GEO.
Is there a fixed number of sessions?
The format adjusts to the goal: a diagnostic session can resolve a specific question, and a longer engagement makes sense for someone structuring SEO from zero.
Do I get a certificate at the end?
The mentoring is focused on practical application to your case. Anyone looking for formal certification will find a different format from what Netlinks delivers here.
Does the mentoring work for someone who has never worked with SEO?
Yes. The first meeting is adjusted to explain the fundamentals with a real example from your site, with no assumed prior knowledge.
Keep reading
Related services
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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