SEO specialist · Backed by Google for Startups
The SEO specialist who owns the result with you.
Not a list of recommendations in a PDF. A senior specialist who studies your site, prioritizes what actually moves the needle, and stays inside the project until ranking goes up. You track every deliverable in the App, without becoming the translator between the agency and your tech team.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO specialist
An SEO specialist is the person who decides what to do first when the site has a hundred problems and the team only has time to fix five. It is not someone who knows how to edit a meta tag, it is someone who knows which meta tag matters this month, for that site, in that market.
At Netlinks, that specialist does not work alone or disappear after the diagnosis. They run the project with a full team behind them, applying the same shortcuts we learned running SEO at Méliuz, Globo.com, Rock Content and LWSA, with more than 200 companies served since 2017. You receive the finished work and approve it in the Netlinks App.
The difference shows up in the second meeting, not the first. Any specialist can impress with a full diagnosis. What separates someone who delivers from someone who only presents is coming back next month with a number, showing what changed, and adjusting the plan with the data in hand.
It is also common to confuse an SEO specialist with someone who only tweaks optimization plugins or fills in a keyword spreadsheet. Netlinks' senior specialist sits in the business conversation: understanding margin by product, sales cycle and what leadership counts as success, before deciding which page deserves priority this month.
- 200+
- companies served since 2017
- R$ 100 M+
- in sales generated for clients
- 3
- languages of service and execution
- 24h
- of tracking in the App and on WhatsApp
02Definition
What an SEO specialist actually does
An SEO specialist crosses four readings that most marketing teams do not have time to do on their own: the technical one (what stops Google from reading the site), the content one (what is missing an answer), the authority one (why the competitor outranks you) and the business one (how much each ranking is worth in revenue).
- Technical diagnosis: crawling, indexing, Core Web Vitals, canonicals and URL architecture.
- Intent reading: separating who is searching for price from who is comparing, and who does not even know a solution exists yet.
- Real authority: your site's link profile against the sector leader's, with no risky shortcut.
- Impact math: search volume, difficulty and average ticket, so priority comes from a number, not from opinion.
That crossing is what turns a list of technical tasks into a plan with order and a deadline.
03Scope
What Netlinks' specialist delivers
The work starts the same for any site and ends up designed for your market, with technical SEO and authority entering the same plan.
Full audit
Crawling, indexing, speed and architecture, with blockers listed by order of impact.
Keyword map
Terms grouped by intent, with an owner and destination page, never a loose spreadsheet.
Structured data
Semantic markup that helps Google and AI models understand what exists on each page. See structured data.
Content plan
A calendar with the brief ready, reviewed before publishing, so whoever writes does not waste time.
Authority and press
A link acquisition target and a press angle when the sector calls for outside recognition.
Live reporting
Rankings, traffic and AI citations in real time in the App, with no waiting for month-end.
04Routine
How the specialist works through the month
A specialist with no routine turns into a nice presentation. The cycle below repeats with the same professional every month.
- Week 1
Reading the previous month
What went up, what dropped, and what the competition published. Sets the cycle's priority.
- Week 2
Production
Content, technical fixes and a press angle go into production with a set deadline.
- Week 3
Approval
You approve every deliverable in the App before it goes live.
- Week 4
Measurement
Rankings, traffic and AI citations. Whatever did not move leaves the next plan.
05Comparison
Senior specialist, agency, or freelancer
All three options exist on the market. What changes is who carries the result when the plan does not work in the first month.
| Netlinks specialist | Solo freelancer | Generic agency | |
|---|---|---|---|
| Who decides priority | A senior specialist with data and impact math | Whoever is available at the time | A junior account analyst |
| Who executes | A full team behind the specialist | The same person, alone | A team that turns over frequently |
| Technical SEO and structured data | In scope, with in-house engineering | Depends on the individual's background | Usually turns into a recommendation |
| Tracking | App 24h, approval per deliverable | One-off conversation by message | A monthly PDF report |
06Decision
When it makes sense to hire a senior specialist
Not every company needs a senior specialist on day one. It makes sense to hire when at least one of these scenarios is true:
- The site has existed for years and never received a full technical diagnosis. Small errors piled up for a long time cost more to fix than to prevent.
- The in-house team knows how to produce content but not how to prioritize by impact. Without that filter, the team works on everything and never finishes what actually moves the result.
- A freelancer or agency was already hired and the result never showed up. Netlinks' diagnosis shows whether the problem was execution or a badly chosen priority from the start.
- The competition climbed while the site stood still. Every month of delay costs more to recover than to maintain.
If none of these apply, a diagnostic conversation is still worth having, with no commitment, just to confirm that with data instead of assumption.
07GEO
A specialist for AI answers too
Netlinks' SEO specialist does not look only at Google. ChatGPT, Gemini, Claude, Perplexity and Copilot also answer your customer's question, and cite a source when they answer.
Citable content, authority that gives the model confidence, and structured data that removes ambiguity all enter the same plan, with no separate contract. The full practice is in GEO.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Executive diagnosis
The technical and competitive picture of the site, presented live.
Keyword map
Terms by intent, with volume, difficulty and an owner.
Impact-ranked plan
An execution order based on calculation, not opinion.
Live reporting in the App
Rankings, traffic and AI citations, 24 hours a day.
09How it works
From the audit to the page going live
The same path on every project, with an owner and a date on each step.
- 01
Diagnosis
A conversation and a full technical audit. No commitment.
- 02
Impact-ranked plan
Every workstream gets an estimated gain and effort.
- 03
Tracked execution
Content, technical and authority go into production with the specialist's review.
- 04
Course review
The plan is readjusted every month with the month's data.
10Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
11Who it is for
Where this work pays off the most
A company with no SEO team
Needs someone senior making the call, without hiring a full-time role.
A lean marketing team
The specialist becomes the technical brain and Netlinks' team takes on execution.
An operation with a frustrated attempt in its history
Already hired a freelancer or agency and the result never came. The diagnosis shows why.
12Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What does an SEO specialist do?
Studies the site, the market and search demand, and hands back a plan ordered by business impact, tracking execution until the result shows up. It does not stop at the diagnosis.
What is the difference between an SEO specialist and SEO consulting?
It is the same front seen from two angles: the specialist is the person, the consulting is the full service built around them. See the service design in SEO consulting.
How long until the first results appear?
Technical fixes and new long-tail pages usually move rankings in 30 to 60 days. Head terms, with strong competition, are quarterly work.
Does the specialist work alone, or with a team behind them?
There is a full team. The senior specialist prioritizes, reviews and presents; the people producing content, fixing code and negotiating authority are Netlinks' team.
Do you work with companies that already have an in-house team?
Yes. In that format, the specialist becomes the in-house team's technical brain: prioritizing, reviewing and bringing what the daily routine does not leave the team time to track alone.
Does the specialist's work cover SEO for AI models?
It does, in the same plan. Citable content, authority and structured data enter together. See GEO.
How do I track the specialist's work?
Everything runs through the Netlinks App: delivery queue, approval, and a real-time report of rankings and traffic.
How much does it cost to hire an SEO specialist?
It depends on the size of the site, the sector's competitiveness, and how much of the execution stays with Netlinks. The initial diagnosis carries no commitment, and pricing comes with the plan.
Keep reading
Related services
Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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