Blog · Authority
Everything we publish about Authority: strategy, practice and how to apply it in your business to be the next answer.
If you have ever requested a press relations proposal, you probably received three quotes with wildly different numbers and no explanation of what separates them. That price gap follows a logic, and it comes down to four variables.
Gabriel Raposo
Sep 15, 2026
If your site has ever gone through a cheap link package, switched agencies more than once or inherited an old domain, there is a real chance you are ranking on the back of links you cannot trace. And a vendor who refuses to show the full list is, on its own, reason enough to audit.
Gabriel Raposo
Sep 15, 2026
Link building for B2B companies plays by its own rules: high ticket, long sales cycle and a buyer who checks the source before requesting a quote. This guide separates what still builds authority for a B2B operation, what has become a liability, and how to audit your domain's link profile.
Gabriel Raposo
Sep 05, 2026
Your link vendor sends over a spreadsheet with 50 domains, inflated DA metrics and zero traffic data. You pay, the link goes live on a site nobody reads, and the authority that was supposed to arrive never does.
Gabriel Raposo
Sep 05, 2026
Your company probably has a press release sitting in some journalist's inbox that will never be opened. The problem is almost never the outlet: it is the story angle, the timing and the relationship behind the pitch.
Gabriel Raposo
Sep 05, 2026
Request a diagnostic, no strings attached: find out if AIs already cite your brand and how you can enter the answers that drive pipeline.
