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Link Building

Link Building in 2026: A Complete Guide to SEO and AI Citations

> **Link building is the discipline of earning links from other websites pointing to yours, signaling authority and relevance to search engines. In 2026 this logic goes beyond Google: links also feed which sources ChatGPT, Perplexity and Gemini choose to cite. A quality editorial backlink is no longer just about ranking, it has become a trust criterion that determines whether your brand shows up or disappears from the AI's answer.**

Gabriel Raposo

Sep 05, 2026

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