Blog · Website engineering
Everything we publish about Website engineering: strategy, practice and how to apply it in your business to be the next answer.
Structured data consists of code markup, usually in JSON-LD format following the Schema.org vocabulary, that describes a page's content for machines. It identifies entities such as company, product, service, author and event, allowing search engines to display rich results and AI models to interpret, cite and recommend the brand accurately in generated answers.
Website optimization is the set of technical and structural fixes that make pages faster, more crawlable and more understandable for Google and for AI systems like ChatGPT, Gemini and Perplexity. It covers rendering, image compression, caching, redirects, canonicals, sitemaps, titles, internal link architecture, mobile and security. Done well, it lowers the crawl cost for search engines and improves organic position without relying on new content.
Core Web Vitals are the three metrics Google uses to evaluate the real loading and interaction experience of a website: LCP (how fast the main content shows up), INP (response time to clicks and taps), and CLS (visual stability of the page). They have been part of the ranking signals since 2021 and are measured with real user data collected by Chrome.
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