Content Production · Backed by Google for Startups
Content marketing that becomes the answer on Google and in AI.
Every piece of content Netlinks produces is born from a keyword with real volume, answers the question in depth, and gets reviewed by a specialist before going live. It is not a blog filling a calendar, it is content with a traffic target and an AI-citation target.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
Content marketing agency
Content marketing that works starts before the writing: at the keyword map that decides what is worth writing about, with how much search volume and what intent. Without that map, content becomes text production with no clear traffic or conversion target.
Netlinks treats every article, service page or guide as part of a larger keyword mapping structure, applying the shortcuts we learned running SEO at Méliuz, Globo.com, Rock Content and LWSA, with more than 200 companies served since 2017. You track the calendar, production and publishing in the Netlinks App.
The content works on two fronts at once: it ranks on Google and it answers directly enough to be cited by ChatGPT, Gemini, Claude and Perplexity when someone asks the same question in an AI conversation.
The work does not end at publishing. Every piece of content is measured by ranking and traffic, and whatever underperforms gets revised or repositioned, instead of sitting forgotten on the blog, adding to the page count with no return.
- 200+
- companies served since 2017
- R$ 100 M+
- in sales generated for clients
- 3
- languages of content production
- 24h
- of calendar tracking in the App
02Method
How Netlinks produces content
The work follows a fixed order, so no piece ships with no clear target:
- A calendar from the keyword map: every article has a term with known volume and a destination page defined before writing starts.
- A detailed brief: an outline of topics, questions that need answering, and the competition already ranking for the term.
- Production with a writer specialized in the sector: whoever writes for SaaS is not who writes for healthcare, because vocabulary and objections change.
- Technical SEO review: title, heading hierarchy, internal links and structured data applied before publishing.
- Measurement after publishing: ranking, traffic and, when applicable, citation in AI answers.
It is this chain, not the isolated piece of text, that turns content into a predictable acquisition channel.
03Formats
What Netlinks produces
Service pages
Text that answers commercial intent and converts, not just informs.
Blog articles
Top and middle-of-funnel content, structured to rank for long-tail terms.
Guides and pillar pages
Extensive material, with a table of contents and FAQ, built to own an entire topic.
Product descriptions
Unique text per product, with no duplication that hurts indexing.
Citable content for AI
A direct question-and-answer structure, built for GEO.
Existing content revision
Updates to older material that lost ranking over time.
04Routine
How production runs through the month
- Week 1
Calendar
Setting the cycle's topics from the keyword map and what the competition published.
- Week 2
Brief and production
The writer receives the outline and writes to a set deadline.
- Week 3
Review and approval
An SEO specialist reviews, you approve in the App before publishing.
- Week 4
Publishing and measurement
The content goes live and ranking starts to be tracked.
05Comparison
Content with a keyword map, or content on demand
The difference between content that brings traffic and content that just occupies space on the blog lies in where the calendar comes from.
| Netlinks | Generic on-demand production | |
|---|---|---|
| Where the calendar comes from | A keyword map with volume and intent | A one-off request from the marketing team |
| Stated target | Ranking, traffic and conversion per article | Number of posts published in the month |
| SEO review | A specialist reviews before publishing | Grammar review only |
| Measurement after publishing | Ranking and traffic tracked in the App | No structured tracking |
06Strategy
Content for every funnel stage
Not all content serves the same goal. Top-of-funnel educates someone who does not even know they have a problem yet, mid-funnel compares solutions, and bottom-of-funnel resolves the last doubt before a purchase decision.
Netlinks plans the proportion between these three layers according to your business's sales cycle: a high-ticket product with a long decision needs more mid- and bottom-funnel content than an impulse purchase.
This distribution avoids the most common corporate blog mistake: producing only top-of-funnel content, which brings visits but rarely converts, because the person is still far from the decision.
07GEO
Content that AI also cites
A direct answer, with concrete data and a clear question-and-answer structure, has a better chance of being cited when someone asks the same thing to ChatGPT, Gemini or Perplexity.
Netlinks writes with both audiences in mind at once: the human reader who arrives through Google, and the language model that summarizes an answer from your text. The full monitoring practice is in AI monitoring.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Monthly calendar
Topics defined from the keyword map, with clear priority.
A brief per piece
Outline, required questions and reference competitors.
Reviewed content
Text ready to publish, with technical SEO review applied.
Performance report
Ranking and traffic per article, available in the App.
09Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
10Who it is for
Where this work pays off the most
A company with no regular production
The blog exists but does not publish with frequency or a clear target.
A marketing team with no specialized writer
Produces content, but lacks someone who understands the SEO technique behind it.
A brand that wants to show up in AI answers
Already ranks on Google and wants the next step: being cited in AI conversations.
11Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
What is content marketing and how does it help my company?
It is the creation of material that answers real search questions, attracting and converting qualified visitors. At Netlinks, every piece is born from a keyword with known volume.
What is the difference between content marketing and just writing blog posts?
Content marketing with a method starts from a keyword map and measures results by ranking and traffic. Posting with no map usually becomes production with no measurable return.
What types of content does Netlinks produce?
Service pages, blog articles, long guides, product descriptions and content structured to be cited by AI models. Each format has a different goal in the funnel.
How long until the content starts bringing traffic?
Long-tail content usually moves ranking in 30 to 60 days. More competitive terms, with more competition publishing on the topic, take longer.
Is the content reviewed by someone from SEO before publishing?
Yes. Every piece of text goes through a technical review of title, structure, internal links and structured data before going live.
Does this also work to show up in ChatGPT and Gemini?
Yes. The content is written with a direct-answer structure, built for both the reader and the AI model to summarize. See GEO.
Do you also revise old content that already exists on the site?
Yes. Part of the work is updating material that lost ranking over time, instead of only producing new content.
How do you decide the proportion of content per funnel stage?
Based on your business's sales cycle: a long-decision product gets more mid- and bottom-funnel content, a fast-purchase product can concentrate more effort at the top.
Keep reading
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Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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