Netlinks

OnWeb · Website and cloud engineering

The website design agency that is built to rank from day one.

A new site with the SEO team inside the project from the wireframe, not called in later to fix it. Design, development and search architecture solved by the same agency, with a timeline and an owner set from the day you sign.

We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.

Designer and developer side by side reviewing a website layout on a large monitor, printed wireframes on the table

01Overview

Website design agency

A website design agency that keeps the design team separate from the SEO team ships a beautiful site that needs fixing months later. OnWeb, the engineering front of the Netlinks group, solves both with the same team, in the same scoping meeting.

The process starts with the keyword map, not the layout. Every page is born with a defined search intent, and only after that does design decide how the page communicates it. That is the reverse order of most website projects on the market.

Delivery includes support after launch: website management and hosting available with the same agency, so the site keeps evolving instead of standing still the day it publishes.

That applies to a small institutional site as much as to a B2B catalog with hundreds of product pages, like the Safetline case, with 298 SKUs organized in Next.js without sacrificing speed or search structure.

200+
companies served since 2017
298
SKUs in Safetline's B2B catalog, built in Next.js
14
sales landing pages ranking at Master Milhas
24h
of project tracking in the App

02Process

How the agency runs a website project

Every project follows the same order, so no expensive decision gets pushed to later:

  • Keyword map first: defines how many pages the site needs and which intent each one serves.
  • Information architecture: menu, URL hierarchy and content structure designed from the map.
  • Conversion-oriented design: layout built for the visitor to act, not just to look good in a pitch.
  • Development with measured performance: Core Web Vitals checked before delivery, not after a complaint.
  • Structured data in the template: schema applied from the code, not bolted on later by a plugin.

You approve each stage in the App before it moves to the next, with the full project history on record.

03Scope

What goes into the project

Institutional site or B2B catalog

A structure sized to your business's page volume.

Responsive design

A consistent experience on desktop, tablet and phone.

Built-in technical SEO

Stable URLs, heading hierarchy and speed from the first deploy.

Structured data

Organization, Service, Product and FAQ markup in the template.

Content migration

Existing content moved over without losing ranking already earned.

Post-launch support

Maintenance, hosting and adjustments available with the same agency.

04Timeline

How the schedule works

  1. Weeks 1–2

    Discovery and mapping

    Content audit, keyword map and page architecture.

  2. Weeks 3–5

    Design

    Layout for the main pages, reviewed and approved by you.

  3. Weeks 6–8

    Development

    Coding, schema, performance and testing across devices.

  4. Weeks 9–10

    Migration and launch

    Content moved over, redirects configured, site live.

05Watch out

What usually goes wrong in a website project

Most problems that show up months after a new site launches trace back to the planning stage, not the code. A few patterns OnWeb avoids on purpose:

  • URL structure set without the SEO team's input, then changed after launch, dropping rankings that already existed.
  • Content migrated with no redirect map, which makes Google lose track of old pages that already ranked.
  • Design approved before information architecture, forcing rework when the content structure does not fit a layout that is already locked.
  • No single owner for the project, leaving scope decisions split across several people with nobody accountable.

Each of these becomes an explicit checklist item in the scoping meeting, so nothing depends on luck.

06Applied

Types of projects the agency has shipped

Every project has a different architecture challenge. A few examples of the kind of site that has gone through OnWeb.

Industrial B2B catalog

298 SKUs organized by category, with a dedicated spec sheet per product, in the Safetline case.

Multilingual export site

Domain structure by language for the US market, in the Leo's Marble & Granite case.

Self-service sales flow

A client area with landing pages per operation, in the Master Milhas case.

Repositioned institutional site

A full rebuild of positioning and structure, in the Nobre case.

07Comparison

Full agency or a solo freelancer

A freelancer's entry price usually looks lower. The total cost shows up months later, when nobody is left to maintain the site or fix what slipped through at launch.

OnWeb agencySolo freelancer
Who designs the architectureThe SEO team, before design startsUsually nobody; the site is born pretty and nothing else
Technical SEO and schemaIn the same scope, from the code upRarely included
Support after launchAvailable with the same teamDepends on the person's availability
Project trackingAn App with a queue and approval per stageOne-off messages on WhatsApp

08The deliverable

What you receive

Finished work, approved by you in the App and shipped. Not a report that only describes the problem.

Site architecture

A page map derived from priority keywords.

Complete design

Layout for every page, responsive and reviewed.

Published site

With schema, measured performance and redirects configured.

Tracking in the App

Every stage of the project visible and approvable in real time.

09How it works

From the audit to the page going live

The same path on every project, with an owner and a date on each step.

  1. 01

    Scope

    A meeting to understand goal, timeline and page volume.

  2. 02

    Map and architecture

    Keywords become site structure before design starts.

  3. 03

    Design and development

    Layout and code produced with review at every stage.

  4. 04

    Launch and support

    Site live, with maintenance and hosting available afterward.

10Who leads

Who leads your project

The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.

Digo Garcia, founder and CAIO at Netlinks

Digo Garcia

Founder and CAIO

Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.

Letras.mus.br · Méliuz · Globo.com

André Mousinho, Chief SEO Officer at Netlinks

André Mousinho

Chief SEO Officer

Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.

Rock Content · Tray/Locaweb · LWSA

Gabriel Raposo, Chief Authority Officer at Netlinks

Gabriel Raposo

Chief Authority Officer

Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.

Ambev · Agibank

And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.

11Who it is for

Where this work pays off the most

Company with an outdated site

The current site does not represent the business or show up in search.

A brand expanding

Needs a new site built for multiple markets or languages from the start.

Operations with a large catalog

E-commerce or a B2B portfolio with many product or service pages.

A company that exports or plans to

Needs a site structure ready for more than one language and market from day one.

FAQ

Frequently asked questions

Why hire a website design agency specialized in SEO?

Because architecture set from the start avoids expensive rework later. A site built for search is born with a stable URL, schema and measured speed.

What is the difference between this page and web development?

This page focuses on the agency process: scope, timeline and delivery. The full technical design of the service is in web development.

Do you build sites for every industry?

Yes, from institutional sites to large B2B catalogs, like the 298-SKU project delivered for Safetline.

Does the site come optimized for mobile?

Yes, every project is responsive and tested on desktop, tablet and phone before launch.

Does the agency offer support after the site is delivered?

Yes, with website management and hosting available with the same team.

How long does it take to get a site ready?

Institutional projects usually take 30 to 45 days, with a detailed schedule presented during scoping.

Can content migrate from an old site without losing Google ranking?

Yes. Migration includes redirect mapping and a before-and-after position comparison, to preserve what was already earned.

Does the agency handle multilingual projects?

Yes. A domain structure by language, correct hreflang, and content written by someone who knows the destination market, as in the Leo's Marble & Granite export case.

How does payment for the project work?

Scope, timeline and investment are set in the initial meeting, with pricing presented alongside the delivery plan, with no standardized public price.

Next step

Get a diagnosis of your case

Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.

  • A review of your site and your market, with no commitment
  • An answer from a senior specialist within 24 business hours
  • A direct conversation: what can be done, in what order and how deep

Prefer WhatsApp?

Chat directly with a Netlinks Expert on WhatsApp.

Rather talk now? WhatsApp is answered by the team, with Alfred covering the rest of the day.

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