SEO by vertical · Business
SEO for Business that becomes pipeline, not just traffic.
A B2B company usually measures SEO the wrong way: it looks at blog visits and ignores whether that became a sales meeting. The right work starts from the real sales cycle, not from the most obvious keyword's search volume.
We work in English, Portuguese and Spanish. Headquarters in Belo Horizonte, Brazil.
01Overview
SEO for Business
A B2B business has a longer sales cycle than e-commerce or a local service, and that changes what counts as an SEO result: it is not always the first visit that closes the deal, it is the right page showing up at every stage of the decision, from the first problem identified to the final vendor comparison.
Netlinks works with small, mid-size and large companies across different sectors, adapting the strategy to each one's real addressable market and decision cycle, inside the Response Marketing Method.
That means top-of-funnel content that educates, mid-funnel content that compares, and a service page that converts, with keyword mapping organizing which page serves which stage.
- 200+
- companies served since 2017
- R$ 100 M+
- in sales generated for clients
- 24h
- of tracking in the App and on WhatsApp
02Sector
What is different about SEO for B2B business
A specific B2B term's search volume is usually smaller than a B2C term's, but the value of each conversion is much higher. That changes the priority logic: it is not about the term with the most searches, it is about the term that represents the right stage of your customer's buying decision.
A business buyer rarely acts alone. Content that helps that buyer defend the choice internally (a comparison, a case study, a spec sheet) carries SEO and sales value at the same time.
Where the question gets asked has also changed: LinkedIn, niche forums and AI models like ChatGPT and Perplexity have entered the B2B vendor research journey, alongside traditional Google search.
03Scope
What is in scope
The four workstreams below cover the full B2B decision cycle, from the first contact with the problem to the moment the buyer needs to defend the choice to their own team.
Mapping by decision stage
Keywords organized by where the buyer is in the cycle, not just by search volume.
Content that supports the internal decision
Comparisons, case studies and spec sheets that help the buyer justify the choice to their team.
Sector authority
Backlinks and press coverage in outlets relevant to the business's specific segment.
GEO for vendor research
Preparing content to show up when a buyer asks an AI which vendor to consider.
04Technical edge
Structured data that matters in B2B
A complete `Organization` and a well-described `Service` help Google and AI models understand exactly what the company sells and to whom. `FAQPage` on a service page shortens the distance between the buyer's technical question and the answer the page should already give.
- Organization with complete institutional data
- Service described per segment served
- FAQPage on service pages with recurring technical questions
- BreadcrumbList across every internal page
05GEO
Where the B2B question gets asked today
Researching a B2B vendor now runs through Google, ChatGPT, Gemini, LinkedIn and niche forums, often in the same research session. This sits in the same plan, alongside GEO: SEO for AI and the Response Marketing Method, which maps all those channels together.
06Comparison
B2B business against e-commerce
The decision cycle completely changes what counts as success in each model.
| B2B Business | E-commerce | |
|---|---|---|
| Decision cycle | Weeks to months, with multiple decision-makers | Minutes to days, individual decision |
| Page that converts most | Service page and comparison | Product and category page |
| Core metric | Sales meeting generated | Direct sale on the page |
07Measurement
What you track in the App
Rankings by funnel stage, organic traffic segmented by page, qualified leads generated and AI citations land in the real-time report, with no waiting for month-end.
Because the B2B sales cycle is longer, the report also tracks the source of a lead over time, connecting the first organic visit to a close that happens months later.
08The deliverable
What you receive
Finished work, approved by you in the App and shipped. Not a report that only describes the problem.
Map by decision stage
Keywords organized by the real buying cycle.
Internal-support content
Comparisons and spec sheets for the buyer to justify the choice.
Sector authority
Backlinks and press coverage relevant to the business's segment.
Live reporting in the App
Rankings by stage and AI citations, 24 hours a day.
09Who leads
Who leads your project
The three of them own the process and manage the team on every account. No senior who shows up at kickoff and disappears: they sign off on the plan, review the work and talk to your team.
Digo Garcia
Founder and CAIO
Over 20 years in digital. Built and scaled Letras.mus.br, then worked at Méliuz and in the joint venture with Globo.com. Owns AI, technical SEO and engineering inside every project.
Letras.mus.br · Méliuz · Globo.com
André Mousinho
Chief SEO Officer
Comes from Rock Content, Tray/Locaweb and LWSA. Designs the keyword mapping, the content architecture and the GEO strategy that turns a brand into the answer.
Rock Content · Tray/Locaweb · LWSA
Gabriel Raposo
Chief Authority Officer
Comes from Ambev and Agibank. Owns link building, digital PR and the authority that holds up both rankings and citations inside AI answers.
Ambev · Agibank
And the team behind them: Nathália Barcala (cofounder and COO, governance), Roberto Murta (CTO), Marcelo Ligere (senior advisor, 30+ years, formerly Grupo Globo) and Alfred, the artificial intelligence that runs the day to day: delivery queue, reporting and 24/7 support on WhatsApp.
10Who it is for
Where this work pays off the most
A B2B company that only invests in paid media
A pipeline dependent on ads and active prospecting, with no qualified organic traffic. SEO starts feeding the funnel continuously, with no cost per lead.
A business with a consultative sales cycle
A decision that passes through several people before closing. Comparison and spec-sheet content help the buyer defend the choice internally.
A company serving several segments at once
A broad service portfolio, with no dedicated page per segment served. Organizing that usually opens up organic space competitors currently hold.
11Case studies
Results with a name, a number and a date
Real projects, with what was done and what changed. No generic charts and no promises of a position.
FAQ
Frequently asked questions
Does SEO work for a B2B company with a long sales cycle?
It does, but the metric changes: what matters is the right page showing up at the right stage of the buying decision, not visit volume.
Should I prioritize the term with the highest search volume?
Not always. A specific B2B term has lower volume but much higher conversion value. Priority follows decision stage, not just volume.
Does comparison content really help close a sale?
It does, because the buyer usually needs to justify the choice internally, and a well-built comparison supports that case.
Does Netlinks work with companies across different B2B segments?
Yes, we work with small, mid-size and large companies across different sectors, adapting the strategy to each market's decision cycle.
How long before I see results in B2B?
It tends to be slower than e-commerce, because the decision cycle is longer. The first technical signal shows up in weeks, the pipeline in months.
Does LinkedIn count for GEO in B2B business?
Yes, alongside Google and AI models like ChatGPT and Perplexity. The Response Marketing Method maps every channel where the B2B question gets asked.
How do I decide if the problem is marketing or sales?
The App's report separates traffic and qualified-lead generation from conversion into a sales meeting, which helps identify where the business actually stalls before investing more budget in the wrong end.
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Next step
Get a diagnosis of your case
Tell us what your company sells and to whom. One of the three looks at your scenario, points out what is holding organic back today and shows where we would start.
- A review of your site and your market, with no commitment
- An answer from a senior specialist within 24 business hours
- A direct conversation: what can be done, in what order and how deep
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