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SEO on the Netlinks blog.

Everything we publish about SEO: strategy, practice and how to apply it in your business to be the next answer.

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SEO

Site Migration in SEO: How to Change Domains or Platforms Without Losing Traffic

Site migration, in SEO, is any structural change that alters the URLs, the domain, the platform or the architecture of an already indexed site. The process requires a complete page inventory, a 301 redirect map, hreflang configuration in international projects and post launch monitoring. Done without a method, migration wipes out years of authority built up in Google and in answers from AIs such as ChatGPT and Gemini.

André Mousinho

André Mousinho

Sep 05, 2026

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SEO

E-commerce SEO: how store architecture decides who sells

E-commerce SEO is the set of technical and content practices that makes category and product pages rank on Google and get cited by AIs like ChatGPT and Gemini. It involves category architecture, handling of filters and canonicals, product structured data, page speed and platform-specific adaptations for VTEX, Shopify and WooCommerce.

Digo Garcia

Digo Garcia

Sep 05, 2026

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SEO

SEO KPIs: The Metrics That Prove Revenue to the Board

SEO KPIs are the indicators that measure the real impact of organic traffic on the business: qualified leads, attributed revenue, cost per organic lead, share of voice and citations in AI answers from tools like ChatGPT and Gemini. They differ from vanity metrics (loose sessions, isolated average position) because they connect every move on Google and in AI platforms to a line in the sales pipeline.

André Mousinho

André Mousinho

Sep 05, 2026

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SEO

How to Choose an SEO Agency Without Repeating Your Last Hiring Mistake

Choosing an SEO agency is a technical and commercial evaluation process that involves checking who actually does the work, the reporting format, the level of access to what is being done, the command of structured data and GEO (optimization for AI answers from ChatGPT, Gemini and Perplexity), verifiable cases and contract terms. The central criterion is evidence of execution, not a promise of ranking position.

André Mousinho

André Mousinho

Sep 05, 2026

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SEO

Black Hat SEO: what it is, techniques, and why it can destroy your traffic in 2026

Black Hat SEO is the set of techniques that manipulates search engine guidelines to rank fast, outside Google's rules. It includes practices like keyword stuffing, cloaking, site networks (PBN), hidden text, doorway pages and, more recently, mass AI-generated content without human review. In exchange for an immediate gain, it exposes the domain to penalty, deindexation and loss of the traffic you built.

Digo Garcia

Digo Garcia

Sep 05, 2026

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